Forevermark associates AVR Swarna Mahal
Both
launch of a glittering
New
collection in fashion show
Forevermark,
the diamond brand from the De Beers Group, celebrates its growing association
with AVR Swarna Mahal with the launch of a glittering new collection. AVR
Swarna Mahal, which provides authentic jewellery and value for money to their
clientele in Southern India, has created a special range of jewellery including
earrings, pendants, rings, bangles, and necklaces set with beautiful, rare and
responsibly sourced Forevermark diamonds.
The
new collection was presented in a glittering fashion show at the boutique in
Salem. “Less than 1% of the world’s diamonds are eligible to become
Forevermark. Using these diamonds in our designs not only enhances the
jewellery but also maintains and increases our credibility with our customers.
We
are delighted to have associated with Forevermark, who are the diamond experts
with the heritage of De Beers. The synergy of both our brands has bought about
an ideal collaboration over the past few years” said, Mr. A.B.S Sanjjay,
Managing Director-AVR Swarna Mahal.
“Forevermark
is proud to be associated with AVR Swarna Mahal, one of the fastest growing
retailers in South India. We ensure that we work exclusively with experts who
are passionate about diamonds and committed to excellence like AVR Swarna
Mahal, who live up to the promise of the brand. With our mutual love for the world’s
finest diamonds, our customers can be sure to get the best of the best” said,
Sachin Jain, President, Forevermark India
At
AVR Swarna Mahal Forevermark had created a special black room enclosure where a
beautiful Forevermark diamond was on display. A special laser light passed
through the centre of this spectacular diamond displayed its brilliance.
The
beauty of a Forevermark diamond goes beyond the 4Cs and customers could witness
this magnificence as the light refracted through the diamond in a multitude of
colours making for a stunning visual spectacle. It was truly an unforgettable
experience for AVR Swarna Mahal clients in Salem.
Forevermark diamonds
are the world’s most carefully selected diamonds. Each Forevermark diamond
undergoes a journey of rigorous selection and bears a unique inscription at its
heart which is an assurance that every Forevermark diamond is beautiful, rare
and responsibly sourced. The
Forevermark collection is available for sale at AVR Swarna Mahal Salem. For
more details, visit www.forevermark.com or call
18002102121.
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