GJ Town India

Aisshpra hosted them, who are getting married between May to July this year Leading Jewellery house Aisshpra Gems and Jewels, known for pioneering trends with innovations brings yet another unique campaign, Banungi Mai Aisshpra Bride, for all the bride-to-be of Gorakhpur. The campaign was launched earlier and now hosted exclusively those Brides who are getting married between May to July this year. The campaign saw an overwhelming response where many brides showed enthusiasm in becoming a part of Banungi Mai Aisshpra Bride. The contest was a simple digital registration on social media pages of Aisshpra.  All the participants were invited at the store and with a lucky draw process; one of every 30 participants became a lucky Aisshpra Bride and was presented with a Bridal Makeover by Lakmé Salon, a Romantic Dinner Date at Raddison Blue Hotel, Gift Voucher from Sumangal Sarees and Aisshpra.    Though the winning brides had certain privileges, Aisshpra had planned a

Aisshpra launches Cuff Collection Luxury Jewellery House Aisshpra Gems and Jewels launch, Off the Cuff collection. A range of statement cuffs which pays an ode to those women who speak off the Cuff adding a stylish eye candy that is easy to gift your dear ones and sure to please for. The collection comprises of statement cuffs meticulously crafted in 18K gold with motif of today’s woman who believes in celebrating exquisiteness every day. The diamonds studded in these cuffs represent the epitome of charm and elegance of a woman while leaving a trail of shimmer as you breeze through the summers embellished in glamorous rubies and glistening diamonds. This collection is ideal for all the confident woman who is trying to lift the responsibilities equally. The collection can be best adorned on traditional as well as casual dress for evening functions. The collection is available across all Aisshpra Gems and Jewels outlets.

Aisshpra Gems and Jewels unveils everyday diamond necklaces Known for pioneering trends, Aisshpra Gems and Jewels induces yet another trend with 9-9 collection, an elegant range of everyday diamond necklaces. The collection showcases a splendid range of light weight diamond chains curated in 18K gold and is dedicated to the woman with a distinctive headship who loves to follow her ambitions every day. 9-9 collection derives its inspiration from celestial bodies of the universe. The star shape pendant symbolizes the life of a working woman who is carving her own path and star being her guiding light. Likewise other celestial bodies serve as an encouragement for a woman who is always wandering to achieve her goals. This whole collection depicts the life of a woman which is a mystery with some spiritual motifs by the universe where sky is the limit for her ambitions. This collection is for all those ambitious women are who are hustling daily to achieve them.

Aisshpra launches Dancing Doll Edit Inspired from Manipuri Dance Poses! Aisshpra Gems & Jewels, known for pioneering trends, launches the Dancing Doll Edit that takes inspiration from Manipuri Dance Poses and also swings like the dancers. The selection brings an array of statement earrings, each crafted with a curtain of coloured beads in the background and an idol of dancing doll crafted in 22k yellow gold in the foreground. The Dancing Doll Edit is a tribute to the rich heritage of Manipuri culture and a true piece of wearable art for a modern woman with traditional roots. Each dancing doll pair of earring brings with it a unique curtain of coloured beads including Red, White, Green and Blue so that one can match it with the colour of their attire. Furthermore, one of the pieces in this ensemble when adorned twirls like a graceful Manipuri dancer, to pay rich ode to the eternal love story of Lord Krishna and Radha. The statement earrings stand out for the

Even if you are late Make your Valentine d ance to the elegance! Class personified brand, Aisshpra Gems & Jewels curates a Dancing Diamond Collection, an amorous jewellery range to celebrate this coming Valentine’s Day in a big way.  This exquisitely crafted ensemble comprises of a mixture of graceful rings and earrings carved out of sparkling fine cut diamonds, which symbolizes the timeless and priceless human emotion called love. Adding a lot of panache to this jewellery set is the enchanting nuances of Rose Gold, which along with the diamonds is sure to make your Valentine dance to the tune of eternal love.  Furthermore, a few pieces have also been shaped in the form of a heart to represent the eternity of romance, while, some have been designed in the form of a circle to signify the union of two souls bound by the bond of love forever.   The unique feature of this ensemble being the centremost diamond found in the pieces, which twirls around like

Aisshpra, releases MirrAR An innovative augmented reality tool Gorakhpur’s leading Jewellery house Aisshpra Gems & Jewels, known for pioneering trends in Uttar Pradesh with innovation of products and experiences once again have wooed their clients with the launch of Aisshpra Boutique. This launch was embarked with an exhibition named ‘Heritage’, and was organized from 11th January to 13th January. The 3 daylong events witnessed exclusive masterpieces by Aisshpra, and style consultation by stylist Prerna Makharia. Attended by more than 300 HNIs, the boutique launch was a grand success. Furthermore, an innovative augmented reality tool called MirrAR was also released on this occasion.   In addition, it also comprised of jewellery stylist Prerna Makharia consulting more than 300 HNIs who attended the event, on style and trends. It was inaugurated by Shri Bal Krishna Saraf, Founder of the brand as well as senior most member of the Aisshpra family. This boutique

Good endeavour to halt CAD & To support the Make In India Craftsmen & Artisan would benefit! Recently by a notification government hiked up import tariffs on 19 items where about six items are related to GJ (Gem-n-Jewellery) industry & trade. It is to be noted that, the items are, 1: Non industrial diamond (other than rough diamonds), i.e., cut and polished diamond, 2: Diamonds-semi processed, half cut or broken, 3: Lab grown diamonds, 4: Cut and polished Colored gemstone, 5: Articles of jewellery and parts thereof, of precious metal or of metal clad with precious metal & 6: Articles of Goldsmith or silversmith wares and parts thereof of precious metal or of metal clad with precious metal. Now, industry leaders & players have reacted & casted their feedback on the tariff hike! Here are the choicest expressions! Aditya Pethe, Director, WHP Jewellers said, “This is a welcome move as it will discourage Indian retailers from importing