First virtual jewellery experience in UP
Aisshpra,
releases MirrAR
An
innovative augmented reality tool
Gorakhpur’s
leading Jewellery house Aisshpra Gems & Jewels, known for pioneering trends
in Uttar Pradesh with innovation of products and experiences once again have
wooed their clients with the launch of Aisshpra Boutique.
This
launch was embarked with an exhibition named ‘Heritage’, and was organized from
11th January to 13th January. The 3 daylong events witnessed exclusive
masterpieces by Aisshpra, and style consultation by stylist Prerna Makharia.
Attended by more than 300 HNIs, the boutique launch was a grand success.
Furthermore,
an innovative augmented reality tool called MirrAR was also released on this
occasion. In addition, it also comprised
of jewellery stylist Prerna Makharia consulting more than 300 HNIs who attended
the event, on style and trends. It was inaugurated by Shri Bal Krishna Saraf,
Founder of the brand as well as senior most member of the Aisshpra family.
This
boutique display included an array of larger than life masterpieces created
using impeccable craftsmanship such as kundan, jadau, meenakari, temple etc
which took inspiration from cultures reflected by different parts of India.
Additionally, two exquisitely crafted collections titled ‘Reign of Ruby &
Flight of Fantasy’ proved to be highlights of this glittering event.
With
launch of augmented reality platform MirrAR, Aisshpra Boutqiue becomes Uttar
Pradesh’s first brand to make virtual jewellery experience available for their
customers. It was introduced as a side show by the brand to explain to its
clientele on how to make choices using real time virtual jewellery.
In
other words, this technology was launched to illustrate how any geographical or
time barriers that a customer might face many a time can be avoided. The
overall objective of the event though was to provide the customers an
opportunity to explore high end luxury jewellery as well as style consultation so that every
Aisshpra patron, whether a baarati or the bride, can shine at the wedding
functions this wedding season.
“As
a brand, Aisshpra stands for bringing fresh concepts to our market. And so,
Aisshpra Heritage exhibition was an attempt to provide our high end customers a
personalized experience while showcasing premium pieces. The aim was also to
make bridal jewellery shopping a luxurious experience. We are glad that, like
all our initiatives the launch of this event too has been a success” said Mr Vaibhav
Saraf, Director-Aisshpra Gems & Jewels.
Commenting
on the launch Prerna Makharia said “It was a pleasure hosting jewellery styling
sessions for top HNI’s in Gorakhpur. Aisshpra is a one stop shop for all your
jewellery requirements be it couture, bridal, traditional, or every day wear.
We have received an overwhelming response from Gorakhpur, and it’s been a great
experience”.
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