GJ Town India

A glimmer of hope To embark the New Normal Uttar Pradesh’s Leading Jewellery Chain Aisshpra Gems & Jewels has launched its new collection to inspire us with a glimmer of hope in our life through its Hope Collection to embark the New Normal. The Hope Collection is first of its kind Glow –in- Dark jewellery edit. It is crafted in 18k white and rose gold studded with fine cut diamonds with enamelling that makes the piece glow in the dark. Just like the saying ‘Every Dark Cloud Has a Silver Lining’ when donned this Hope collection will be that lining in your darkest days that India is facing right now. As the glow technology used in these pieces charges up the enamel which makes them glow in the dark, similarly this range when adorned inspires us to believe in us, that we have immense power and positivity within us that gives us the strength to be hopeful and fight this tough times. By believing in oneself one will glowingly survive the darkest days that this pande...

Favorable policies that will benefit our buyer GJ Industry gear ups to focus buyer! Gem-n-Jewellery (GJ) industry was too learned the massage of the interim budget 2019-20. No doubt it is not a full budget this is just a part of the long vision and post election the government on the day would manage in to full with the help of given road map now. Yet the budget created an impression that money goes to villages and spread amid people in general. In the response of the pronounced budget Mr Snehal Choksey, Director, Shobha Shringar Jewellers said “being an election budget, it was very much on the expected lines, though the industry was expecting relief on duties. However, overall budget was very common man and farmer friendly.” Mr Shreyansh Kapoor, Vice President, Kashi Jewellers said, “the Interim Budget FY 19-20 came out very positive for SMEs, farming communities and taxpaying middle class. Hopefully, the gems and jewellery industry will see a positive impact ...

Aisshpra commences Swachh Bharat- a No Plastic Campaign Known for being a socially responsible jewellery house, Aisshpra Gems & Jewels launches Swacch Bharat, Swacch Imaan, Yeh Hai Meri Pehchan-a No-Plastic Campaign. Under this initiative, the brand has launched recyclable, reusable bags that will curb the usage of plastic bags that are harming the environment and causing plastic pollution. According to statistical surveys, only 12 million tonnes of solid plastic waste are treated out of 63 million tonnes of plastic waste generated annually in India. Untreated solid waste is slated to reach about 436 million tonnes by 2050 in the country. To counter this impending menace, the brand has pledged to do its bit for the environment by encouraging their staff and customers to use reusable bags that are available for free at the store.  These bags repel water and are recyclable. They also don’t cause any harm to the environment and are designed to be used for...

Luxury jewellery house Aisshpra Gems & Jewels & Sumangal Sarees celebrates their first anniversary of their flagship store in Park Road in Gorakhpur. The 3 storey outlet stands tall as one of the landmarks of Gorakhpur since its launch on 2nd October 2017. With Sumangal’s shop in shop on the top storey and jewellery on the other two, Aisshpra Gems & Jewels flagship outlet has emerged as one stop destination for all bridal trousseau requirements. During this time, 'The brand has seen a substantial increase of 60% to 70% in footfall since the launch of the flagship store. The launch date remains as one of the golden days in the brand's lifeline when it saw an overwhelming footfall of more than 5000 people in 1 day.' Also the brand has celebrated and hosted several events and activities including initiatives like Graffii Wall- A Wall of Change, Flood Relief activity, Swacch Bharat, SwacchImaan Ye hai meripehechaan – Plastic ban Initiative, IGI Traini...