Milestone of Gorakhpur store celebrated!



Luxury jewellery house Aisshpra Gems & Jewels & Sumangal Sarees celebrates their first anniversary of their flagship store in Park Road in Gorakhpur. The 3 storey outlet stands tall as one of the landmarks of Gorakhpur since its launch on 2nd October 2017. With Sumangal’s shop in shop on the top storey and jewellery on the other two, Aisshpra Gems & Jewels flagship outlet has emerged as one stop destination for all bridal trousseau requirements.

During this time, 'The brand has seen a substantial increase of 60% to 70% in footfall since the launch of the flagship store. The launch date remains as one of the golden days in the brand's lifeline when it saw an overwhelming footfall of more than 5000 people in 1 day.'

Also the brand has celebrated and hosted several events and activities including initiatives like Graffii Wall- A Wall of Change, Flood Relief activity, Swacch Bharat, SwacchImaan Ye hai meripehechaan – Plastic ban Initiative, IGI Training workshop. Recently, the store also won the Coolest Store Award, Brand of the year Award an ET Now retail transformation of the year award, Store of the year and Founder Shri Balkrishna Saraf was endowed by Lifetime Achievement Award at Retail Guild Award.

One of the greatest highlights of this store has been the ornate luxury lounge inside the showroom for a breathtaking service experience. The extravagant silver furniture and display of Italian gift articles have been elevating luxury shopping to a new tasteful level. The 10,000 sq feet area-wide Sumangal Ekam shop-in-shop has cut short the hassle of visiting another outlet for that dreamy bridal outfit.

Another first-of-its-kind safety initiative by Aisshpra Gems & Jewels has been keeping the parking lot just a few steps ahead of the billing counter for safe transportation of high-ticket luxury items. Finally, the brand has been winning over with its stunning visual merchandising in which customers have been shown jewellery in special baskets.

On the occasion of Anniversary, Aisshpra Gems & Jewels is offering an equally lucrative discount of getting a Sumangal dress free with every purchase of jewellery worth Rs 30,000 for their patrons. Also, there is a flat 20% discount on all Sumangal dresses and an additional 10% discount on apparel purchase at the outlet.

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