Alrosa pilots Tracr platform!
Collaboration on the end-to-end blockchain traceability platform for the diamond industry Tracr, the end-to-end diamond industry blockchain traceability platform being developed by De Beers Group in collaboration with industry stakeholders, is pleased to announce that Alrosa has joined the platform’s pilot programme. Alrosa will join industry leaders from the diamond manufacturing and retail sectors in creating the blockchain platform by the industry, for the industry. Following the announcement of the Tracr pilot earlier this year, Alrosa’s involvement brings the world’s two largest diamond producers together to provide enhanced assurance for consumers and trade participants about the provenance and authenticity of their diamonds, and in creating a digital foundation for new services that can only be developed on an end-to-end platform. Bruce Cleaver, CEO, De Beers Group, said: “To provide true traceability, diamonds must be tracked from their point of production