Alrosa pilots Tracr platform!
Collaboration
on the end-to-end blockchain
traceability
platform for the diamond industry
Tracr,
the end-to-end diamond industry blockchain traceability platform being
developed by De Beers Group in collaboration with industry stakeholders, is
pleased to announce that Alrosa has joined the platform’s pilot programme.
Alrosa will join industry leaders from the diamond manufacturing and retail
sectors in creating the blockchain platform by the industry, for the industry.
Following
the announcement of the Tracr pilot earlier this year, Alrosa’s involvement
brings the world’s two largest diamond producers together to provide enhanced
assurance for consumers and trade participants about the provenance and
authenticity of their diamonds, and in creating a digital foundation for new
services that can only be developed on an end-to-end platform.
Bruce
Cleaver, CEO, De Beers Group, said: “To provide true traceability, diamonds
must be tracked from their point of production. We are delighted that Alrosa
has joined the Tracr pilot, as the collective efforts of the world’s two
leading diamond producers will enable more of the world’s diamonds to be
tracked on their journey from mine to retail. Having a critical level of
production on the platform will deliver significant benefits for consumers and
diamond industry participants.”
Sergey
Ivanov, CEO, Alrosa said: “Traceability is the key to further development of
our market. It helps to ensure consumer confidence and fill information gaps,
enabling people to enjoy the product without any doubts about ethical issues or
undisclosed synthetics. Alrosa is glad to participate in testing Tracr, along
with other market solutions. We believe tracing requires industry cooperation
and complementation for the sake of a common goal”.
Jim
Duffy, General Manager-Tracr, said: “As Tracr’s adoption grows, we will
continue to raise the bar for the traceability, authenticity and provenance of
diamonds. We look forward to working with all members of the industry to ensure
we deliver a comprehensive platform that creates value for diamond businesses
while meeting the consumer’s expectations.”
Tracr
is focused on providing consumers with confidence that registered diamonds are
natural and conflict-free, improving visibility and trust within the industry
and enhancing efficiencies across the diamond value chain. In addition, Tracr
will work to complement and support the diamond industry’s existing initiatives
and regulations to ensure consumer confidence in diamonds, including the
Kimberley Process Certification Scheme, World Diamond Council System of
Warranties and Responsible Jewellery Council Code of Practices.
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