Posts

Showing posts with the label BIS

Mandatory Hallmarking from 1st June, 2021

Image
Year End Review 2020 of Consumer Affairs   Year End Review 2020-(Department of Consumer Affairs) Ministry of Consumer Affairs, Food & Public Distribution is being presented with the major highlights. The major & selected parts of the highlights of the Department of Consumer Affairs during the year 2020 are as follows: I. Consumer Protection:   A: The Consumer Protection Act, 2019 which has replaced the Consumer Protection Act, 1986 were notified in July, 2020.  The relevant Rules and Regulations, including the E-Commerce Rules, which specify the duties and obligations of sellers and e-commerce entities, were also notified.   B: With the notification of rules, the Central Consumer Protection Authority (CCPA) to regulate matters relating to violation of rights of consumers, unfair trade practices and false or misleading advertisements and to promote, protect and enforce the rights of consumers as a class has become functional.   C:  In pursuance of ...

Hallmark makes it gold!

Image
BIS commences Hallmarking campaign Hallmarking Charges are Rs 35/- plus taxes per article for Gold Jewellery/artefacts Bureau of Indian Standards (BIS) just launched their latest gold Hallmarking awareness campaign that speaks to consumers through popular media like electronic, print and digital. A holistic marketing campaign aims to create awareness amongst consumers to buy Hallmarked gold during festive season.   The effort of raising awareness around Hallmarking is rooted in true-to-life stories that consumers can relate to. The stories for every medium are different and the messages for hallmarking have a refreshed approach. The television commercial showcases connect of gold across generations, geographies and occasions. It highlights gold’s appeal among all ages, the tradition of gold changing hands in the family through many generations, in refined subtlety. It explores gold’s socio-cultural ties with weddings, festivities and gifting. The digital films ...