BIS Celebrate Manak Carnival on WCR Day 2025

 

Held in alliance with India Bullion & Jewellers’ Association 

The Bureau of Indian Standards (BIS), the National Standards Body of India, is a statutory body functioning under the aegis of the Ministry of Consumer Affairs, Food and Public Distribution, Government of India. It operates various schemes such as Product Certification (ISI mark), Management Systems Certification, Hallmarking of Gold and Silver Jewellery/Artefacts, and Laboratory Services for the benefit of the industry, ultimately aiming at consumer protection.  

BIS works together with licensees to enhance the quality landscape of the nation. To obtain a BIS license, a manufacturer must have the requisite manufacturing infrastructure, appropriate process controls, quality control, and testing capabilities for the product as per the relevant Indian Standard (IS). The product must also conform to all requirements laid down in the IS. 

The Bureau grants the license based on a successful assessment of the manufacturer’s infrastructure, process controls, quality control, and testing capabilities through an inspection of its manufacturing premises. Conformity of the product to the relevant standard(s) is also established through third-party laboratory testing, in-house testing at the manufacturing premises, or a combination of both.  

The BIS Chennai Branch Office organized, A Manak Carnival- in collaboration with the India Bullion and Jewellers’ Association Ltd (IBJA), Tamil Nadu, as part of the Jewellers Premier League (JPL) 2025 at SPR Grounds, Chennai, on 15 March 2025.  

The aim of the stall was to engage with representatives of Resident Welfare Associations and visitors, promoting awareness about consumer rights, BIS certification, and the importance of quality standards. The BIS stall provided valuable information on BIS initiatives, consumer protection measures, and the benefits of certified products, thereby strengthening consumer confidence and encouraging informed decision-making among attendees.   

G. Bhavani, Scientist-F/Senior Director & Head (Chennai Branch Office), along with Film Director N. Lingusamy inaugurated the Carnival.  

The keynote emphasized the importance of consumer rights, quality standards, and the role of BIS in ensuring product safety. Their address highlighted recent initiatives, industry collaborations, and the impact of standardization on consumer protection. The session also included discussions on BIS certification, hallmarking, and awareness programs aimed at empowering consumers with knowledge about quality assurance.





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