GJ Town India

Aligning with the brand’s core philosophy #KhulKeKaroExpress   CaratLane, India’s leading omni-channel jewellery brand, is thrilled to introduce its ‘Festive Edit’ for Diwali—a vibrant curation featuring a variety of jewellery designs that cater to different styles and preferences. From diamonds to gemstones, this festive curation showcases a wide array of unique design languages, perfectly aligning with the brand’s core philosophy — #KhulKeKaroExpress.   This curation of designs is a celebration of individuality, encouraging women to express their authentic selves through their jewellery choices. The range includes pieces that blend contemporary flair with festive charm, making it easier for customers to find jewellery that resonates with their personal style.   This year, CaratLane also aims to capitalise on the growing consumer interest in gold jewellery following a drop in customs duty in July. The introduction of ‘Everyday 22KT’ Gold, designed for the mod...

Vision of refining openness in the gold market for the end-users   Augmont Gold For All, a Gold Platform, announces its collaboration with renowned jewellery brand CaratLane to enable ease of gold investment for probable customers. This partnership is a step towards Augmont’s vision of revolutionising how customers engage with gold investments.   Augmont Gold For All spans the entire gold lifecycle, giving retail customers a one-stop-shop solution. It simplifies gold deposits, financing, and EMI gold and silver purchases. Augmont's digital gold is available in various denominations starting at Rs 1. Augmont has always been committed to innovation, and its belief in customer-centric products has brought collaborations with the best of industry brands.   The brand Caratlane shares Augmont’s vision of improving accessibility and convenience in the gold market for the end-users. Through this strategic association, Augmont Gold For All aims to offer something special to...

CaratLane launches the Love it or Hate it, campaign   There are two kinds of people in this world. Those who love Valentine’s Day and those who absolutely hate it!   CaratLane, India's leading Omni-channel jewellery brand, has launched its digital campaign, Love it or Hate it, in an attempt to make Valentine’s Day special for everyone. CaratLane honours the strong bond between a couple, mother-daughter and sisters with three very relatable films, a renewed take on celebrating our closest relationships this Valentine’s Day. The campaign has been conceptualised and executed by BBH India. Jennifer Pandya, VP Marketing of CaratLane sheds light on the idea behind this refreshing concept, “The campaign was born out of hundreds of Valentine's gift messages written by our customers that said something on the lines of, I Hate Valentine’s Day, but I love you more.   That powerful, selfless feeling of wanting to do something special for the ones that matter to you has been the f...

Titan income registers a decline of 4% YoY   Titan Company Ltd continued to do well in Q4 of FY 2020-21 with strong revenue growth both in the Jewellery and the Eyewear divisions and with the Watches division recovering fully. The total income for the quarter was Rs. 7,169 crores, including sale of gold bullion to the extent of Rs. 25 crores, compared to the income of Rs. 4,469 crores for the same quarter in the previous year. The growth in total income excluding bullion sale was 60%.   The total income for the year ending March 2021 was Rs. 19,426 crores (excluding bullion sale of Rs. 1,357 crores), against the income of Rs. 20,156 crores in the corresponding period last year, a decline of 4% compared to the previous year.   The Jewellery division ran a diamond studded promotion in the quarter and that led to good recovery of the studded segment of the business. However the studded ratio continued to lag the previous year and with gold coins sales continuing to rem...

CaratLane: 10 Years of Transforming Jewellery in India Allowing women to explore Jewellery through apps When Mithun Sacheti founded CaratLane 10 years ago, ecommerce was at its infancy in India and no one could have imagined that Indian consumers would be ready to buy jewellery online. CaratLane was founded with a mission to democratise jewellery - to make beautiful jewellery accessible and affordable and with designs that are modern and wearable. A refreshing and courageous objective at the time, especially since the avenues for an online business weren't as wide open then as they are today. CaratLane hasn’t looked back since. It has grown from being one of India’s first online jewellery brands to being one of India’s largest new age jewellery brands now with 50 stores across the country. On the special occasion of CaratLane’s 10th birthday, Mithun said “The world has indeed changed in the past ten years. And while ecommerce has now become widely accepted ...

CaratLane launches its 50th store! Showcases of their Most stylish collection Weave   CaratLane - A Tanishq Partnership, India's leading omni-channel jeweller has launched its largest store in Mumbai, taking their count of stores nationally to 50.   The new store that is located on Link Road in Andheri (West) is designed to offer a distinctive jewellery buying experience for the relentless modern women. Speaking on the occasion, Mithun Sacheti, Founder and CEO, CaratLane said, “We launched our first store in 2012, and since then we have been rapidly expanding to meet consumer needs and demand. The West has always been a key market for us and we are excited to launch our 50th store in the prime suburbs of Mumbai. We've designed a whole new experiential store for our customers that will help them discover jewellery that will complement their personalities. The store has a virtual try-on 'magic mirror' for those 'just looking' moments. The st...

Jewellery that will up your style quotient this party season It’s that time of the year again, when celebrations are high in the air. It’s the most social and exciting time of the year, where the need to look stylish is at its peak.  “We have some of the most unique jewellery trends of the year that are fun, fashionable, and you will fall in love with how amazing they complement your outfit” Pradnya Mhaske, Head of Jewellery Design and Merchandising, CaratLane, A Tanishq Partnership inks further:   1.             Stackable rings: One jewellery trend that is going to take your outfit by storm is the stackable rings. Diamond rings can never go out of trend, and when it’s stackable, it’s an even bigger win! Rings that can be worn in many different ways become the ultimate dream for a lot of women who love experimenting with their jewellery. From dainty bands to three tone rings, stacking is a fun style tre...

Many jewellers & segments fetch over 15% sales YoY This Dhanteras remain a classic case of demand & supply. Initially no jewellers had expected any growth at the festive. Later all of the sudden market sentiments get changed and many leading had expected the Dhanteras to grow over 20% by adding wedding season advantage! Yet over all the Dhanteras grew over 7% only pan India YoY.   Mr Nitin Khandelwal, Chairman, All India Gem and Jewellery Domestic Council (GJC): “This Dhanteras has been better than our expectation. The sales have seen a positive figure as compared to last year and we have experience over 7-10 percent higher jewellery sales compared to last year Dhanteras. This festive season followed by a long wedding season is going to contribute substantially in sales. The consumers are witnessing new promotions and attractive schemes across India by Jewellers, thus giving a win-win situation for both.” Mr Saurabh Gadgil, Chairman and Managing Direct...