Augmont X CaratLane simplifies gold investments

Vision of refining openness in the gold market for the end-users 

Augmont Gold For All, a Gold Platform, announces its collaboration with renowned jewellery brand CaratLane to enable ease of gold investment for probable customers. This partnership is a step towards Augmont’s vision of revolutionising how customers engage with gold investments. 

Augmont Gold For All spans the entire gold lifecycle, giving retail customers a one-stop-shop solution. It simplifies gold deposits, financing, and EMI gold and silver purchases. Augmont's digital gold is available in various denominations starting at Rs 1. Augmont has always been committed to innovation, and its belief in customer-centric products has brought collaborations with the best of industry brands. 

The brand Caratlane shares Augmont’s vision of improving accessibility and convenience in the gold market for the end-users. Through this strategic association, Augmont Gold For All aims to offer something special to its customers. 

This tie-up will now enable customers to easily turn their Augmont Digi Gold into physical gold at any Caratlane store, thus facilitating an easy and smooth gold investment process. Further showcasing the ease and innovation that this partnership brings to users, Augmonts Pay by Augmont feature allows customers to convert Digi Gold to physical gold at Caratlane, offering a seamless payment option directly.

Sachin Kothari, Director – Augmont-Gold For All, said, “This association is a big step for us, towards making gold investment easier and more flexible. We are thrilled to collaborate with a well-known jewellery brand like CaratLane to uplift Digital Gold as a product.  

This is a revolutionary step in the gold tech ecosystem, enabling buyers to invest in gold by making gold manageable, affordable, and accessible. These strategic alliances aim to provide a platform that allows consumers ease and flexibility in making gold investments alongside offering an exclusive jewellery experience.”  

Expressing enthusiasm about the partnership, Avnish Anand, Chief Executive Officer at CaratLane, said, “The whole point of building the Digital gold business is to provide a simpler cost-effective solution to consumers who buy and gift gold for future jewellery purchases. Today most such customers buy gold coins.  

This strategic partnership with Augmont is a crucial step in making that happen. Augmont already has a huge base of customers who are buying digital gold. This partnership can give those Digital gold buyers an option to redeem that gold for beautiful jewellery.  

Augmont is another customer centric brand which is focused on solving such problems on a x`scale. We feel that we can combine our capabilities and provide a wonderful experience and great value to such consumers. We are very excited, as this is very similar to digitisation of payments. We have seen how that has transformed consumer behaviors in this country. We are aiming to do something similar in the jewellery space.”