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Alrosa has launched the first True Colours auction of large coloured diamonds Alrosa, the largest diamond mining company in the world, presented the first of its kind collection of large coloured diamonds at the Hong Kong Jewelry & Gem Fair. This is a stepping stone of a new strategy, executed by Alrosa to become the world leader in the production of coloured polished diamonds. "Alrosa polished branch now focuses on the processing of large and coloured diamonds and the subsequent sales. We are the world's largest producer of diamonds, and that gives reason to believe that we are also ahead in terms of coloured rough diamond production. Today, Alrosa produces at least 7 thousand carats of coloured diamonds per year. We have all it takes to dominate the market of coloured diamonds. The collection presented in Hong Kong demonstrates our capabilities," said Evgeny Agureev, Director of the United Selling Organization of Alrosa. The collection show

Growth registered with sales at US, China and India Alrosa, the world’s largest diamond producer, announces diamond sales results for August and eight months of 2018. In August, Alrosa Group sold USD 294.9 million worth of rough and polished diamonds that shows a jump of +14% YoY. Rough diamond sales by value amounted to USD 283.2 million, polished diamond sales – USD 11.7 million. Alrosa’s total diamond sales in January-August 2018 grew by 9% YoY up to USD 3.323 billion, including rough diamond sales of USD 3.256 billion and polished diamond sales of USD 67 million. “Despite traditional August market slowdown, sales of both rough and polished diamonds were much higher than a year before. Positive trends in diamond jewelry sales observed since the beginning of the year contribute to stable demand for almost the entire range of our products, especially for high-price rough diamonds, says Alrosa Deputy CEO for Sales Yury Okoemov. Basically, we maintain moderat