Alrosa scheduled True Colours auction!

Alrosa has launched the first

True Colours auction of large coloured diamonds

Alrosa, the largest diamond mining company in the world, presented the first of its kind collection of large coloured diamonds at the Hong Kong Jewelry & Gem Fair. This is a stepping stone of a new strategy, executed by Alrosa to become the world leader in the production of coloured polished diamonds.

"Alrosa polished branch now focuses on the processing of large and coloured diamonds and the subsequent sales. We are the world's largest producer of diamonds, and that gives reason to believe that we are also ahead in terms of coloured rough diamond production.

Today, Alrosa produces at least 7 thousand carats of coloured diamonds per year. We have all it takes to dominate the market of coloured diamonds. The collection presented in Hong Kong demonstrates our capabilities," said Evgeny Agureev, Director of the United Selling Organization of Alrosa.

The collection showcased in Hong Kong comprises of 250 diamonds of different shapes and hues. Alrosa presents such a grand collection of large coloured stones for the first time.  Together with the official presentations the stones are put up on the “True Colours” auction. Auction selling is scheduled for 19th September and results will be announced later in the month.  The company plans to run the “True Colours” auction regularly.

The key stones of the collection, which are expected to be the most expensive lots, include a 11-carat diamond of rare yellow hue (fancy vivid yellow), an orange-yellow oval diamond of over 15 carats and a 11-carat cushion of noble purple colour (deep purple-pink). According to the Gemological Institute of America (GIA), the most authoritative organization in its field, the Deep Purple is the largest diamond of this colour ever graded by GIA.

Coloured diamonds are found in all deposits of Alrosa, but two areas can boast of greatest reserves – alluvial mines of JSC "Anabar Diamonds" in Yakutia and the open pit of PJSC "Severalmaz" in the Arkhangelsk region.

Starting 2018, Alrosa sorts coloured diamonds according to a new technology, that includes almost all hues and colour grades. Most of these diamonds are processed by Diamonds Alrosa - the company's in polished branch.

"One of the Alrosa’s competitive edges is the in-house lapidary division, which gives us the opportunity to trace the history of each diamond from mine to market. Our diamonds enjoy a sterling reputation and comply with the highest ethical and environmental standards.

We invest in our diamond cutters, providing extensive training and opportunities for professional development. This allows us to keep the tradition of the highest quality of gem cutting, the paragon of diamond cutting art also known as the "Russian cut", said Agureev.