GJ Town India

Forevermark caters directly to the modern buyer in India In the dome of the India International Jewellery Show (IIJS) Premiere 2024, Paul Rowley, Executive Vice President, Diamond Trading, De Beers group said that, the Indian consumer’s love affair with natural diamonds (NDs) and all they represent is going from strength to strength. With demand for diamond jewellery growing faster in India than anywhere else in the world, inspirational India has become the second largest market globally for natural diamond jewellery sales.   With a discerning consumer and a growing economy, the opportunities in the region are endless. At De Beers, we look forward to evolving our iconic Forevermark brand so it caters directly to the modern jewellery buyer in India. With its focus on beautiful, rare and responsibly sourced diamond jewellery, and a commitment to introducing stunning collections that combine the best of Indian and international design cues, its potential is enormous.  Meanwh...

De Beers expect rough diamond demand to fully recover   De Beers Group announced the value of rough diamond sales for the first sales cycle of 2024. The provisional rough diamond sales figure quoted for Cycle 1 represents the expected sales value for the period and remains subject to adjustment based on final completed sales.    Al Cook, CEO, De Beers Group, said: “Solid consumer demand for diamonds in the United States over the year-end holiday season has certainly helped to stabilise the industry and we are seeing polished diamond prices increasing again.    Combined with the restart of rough diamond imports into India, this has led to demand for rough diamonds increasing substantially in the first sales cycle of 2024. However, as the prospects for economic growth in many major economies remain uncertain, we expect that it may take some time for rough diamond demand to fully recover.”   DeBeers Cycle 1 2024 (provisional) [1] ...

World’s first blockchain-backed diamond source platform at scale   Tracr has capability to provide provenance assurance for 100% of De Beers Group’s diamonds from source to Sightholder to store De Beers Group is deploying the Tracr blockchain platform at scale for its diamond production.   Tracr is the world’s only distributed diamond blockchain that starts at the source and provides tamper-proof source assurance at scale, enabling Sightholders to provide an immutable record of a diamond’s provenance, and empowering jewellery retailers to have confidence in the origin of the diamonds they purchase.   With more end clients wanting to know the source of the products they buy, the deep meaning associated with a diamond purchase requires a technological step-change to meet their expectations. The introduction of Tracr at scale delivers immutable information on the source of De Beers’ diamonds across the value chain and makes source assurance for 100% of De Beers’ produc...

De Beers Forevermark presents a range on the Akshaya Tritiya Whether a message of love or an enduring promise, nothing says, I do- like De Beers Forevermark’s Bridal collection. On the auspicious occasion of Akshaya Tritiya that celebrates new beginnings, the diamond brand presents a range of exquisite diamond jewellery. Inspired by the joy and beauty of the commitment that couples make to one another, De Beers Forevermark offers unique engagement and wedding diamond rings as a symbol of a couple’s shared love for each other, marking auspicious new beginnings with the promise of forever. “As one of the most auspicious days in the Indian calendar, Akshaya Tritiya is associated with bringing good luck, success and fortune to those starting new ventures and celebrating new milestones in relationships.  Diamonds hold meaning and value, marking a special memory in time.  We hope that our specially crafted jewellery makes the expression of I do. between couples set to mark new begin...

Yami Gautam graces the occasion   De Beers Forevermark is delighted to announce the opening of its first exclusive boutique in Lucknow, in partnership with its trusted retail partner Fortofino. Talented filmstar Yami Gautam launched the 14th De Beers Forevermark Boutique in the country.   The 1200 square feet store, located on Shahnajaf Road, Hazratganj, is the largest boutique in the country. Situated across two floors, the boutique showcases a selection of signature jewellery collections including the Avaanti Collection, Icon Collection and Tribute Collection among others. Also available are a selection of De Beers Forevermark diamonds in a wide variety of cuts, which can be expertly set into a diamond engagement ring or a bespoke jewellery creation.   The boutique includes a diamond discovery wall that allows customers to explore and discover the journey of a De Beers Forevermark diamond, from its origins to the positive impact that De Beers Forevermark diamonds ...

Code of Origin, across PNG stores in Maharashtra & Goa   The consumers of the future are changing and a new generation of socially and environmentally active consumers are emerging who want to increasingly associate with products and brands that have strong values focused around people and bettering the planet. To cater to such consumers, De Beers launched their trusted diamond program - Code of Origin at PNG Jewellers, a 189-year-old jewellery brand across their stores in Maharashtra & Goa.   The De Beers Code of Origin is a trusted source programme that reflects De Beers’ deep commitment to social and environmental responsibility, so the consumer can be proud of where the diamonds come from. The De Beers Code of Origin is proof that the diamonds are natural and conflict free and were discovered by De Beers in Botswana, Canada, Namibia or South Africa where they have helped provide jobs, education, healthcare and wildlife conservation.   Each piece of jewel...

A remarkable send-off at a grand function in Mumbai   GJEPC along with De Beers celebrated the life and times of the legendary  Marketing Guru  Stephen Lussier, De Beers Group Executive Vice President for Brands & Consumer Markets, who will step down on 1st April, 2022 after a 37-year long tenure. A grand send-off was held on 28th February at Sofitel Hotel, Mumbai.   Stephen’s nearly four-decade long stint to nurture and promote the cause of natural diamonds is something that cannot be replicated but only be used as an inspiration for his successor, Marc Jacheet, who has a rich and diverse experience in the field of global luxury marketing, and most recently was President of Tiffany & Co. Europe, the Middle East, and Africa.  In his keynote address, Colin Shah, Chairman, GJEPC, said, “The multi-billion-dollar Indian diamond industry owes a lot to Stephen Lussier.  He has played a significant role and is one of the chief architects of the India ...

Expecting a double digits growth  in the South India market 2022 De Beers Forevermark, one of the most trusted diamond brands, is upbeat about demand for diamonds in South India in 2022. The brand had already witnessed a huge response last year, and is expecting to grow in double digits this year too given the pent-up demand.   The brand continues to grow in South India, the largest market for De Beers Forevermark in India. While the brand has 270 doors in India spread over 60 markets, it looks forward to expanding this to 300and expanding its exclusive boutique stores as well from 12 to 30 by the end of this year. Of the 30 exclusive boutique stores, we will be setting up few stores in South India. The company’s research has shown that there is increasing demand for its natural, rare, beautiful and responsibly sourced diamonds in South India and that consumers here value the diamond’s quality over size.   The company is now focused on consolidation in the South as it...

  https://youtu.be/93ih0HZiix4 Celebrating Commitment and Purpose De Beers announces a new global campaign centred on commitments to ourselves, to one another and the wider world. It marks a fresh, purpose-led brand strategy and new chapter in the company’s 133 year long history. The statement ‘I do.’ is one of the most significant and time-honoured expressions of intent.   Deeply emotional and instantly life-changing, it is an eternal promise between two individuals to a shared future. De Beers’ new campaign emphasises the importance of these powerful commitments, and takes these two iconic words into new territory, expanding their meaning to stand for personal pledges of all kinds: to love, friendship, family, society, nature and more.   Bruce Cleaver, CEO De Beers Group, says: “For more than a century, De Beers has played a central role in helping people express their enduring commitment to their partner. Today we see a new generation of consumers who wish to com...

Building programme to advance ASM standards in West Africa! Partnering with GIZ and Mano River Union to deliver training on Mining standards in Sierra Leone, Liberia, Guinea and Ivory Coast! GemFair, a De Beers Group initiative to advance the artisanal and small-scale diamond mining (ASM) sector, has signed a Memorandum of Understanding with the Deutsche Gesellschaftfür für Internationale Zusammenarbeit (GIZ) GmbH and the Mano River Union (MRU) to develop and deliver a capacity building programme in the MRU member countries of Sierra Leone, Liberia, Guinea and Ivory Coast to enhance practices in the ASM sector. The three parties will jointly deliver a regional training programme that aims to enhance capacities, promote knowledge sharing and build a comprehensive understanding of mine site health and safety, environmental management, ethical sourcing standards and diamond valuation among participants, who will include miners, government officials and civil society a...

The group partnership with IIG in India DFC diamond education course in India De Beers Group Institute of Diamonds is pleased to announce that it is partnering with the International Institute of Gemology in India (IIG) to deliver diamond education courses throughout India. The IIG has been operating for more than 50 years and is recognised as a leader in gemology and in diamond and jewellery education in India. Jodine Perrin, Director of Education, De Beers Group Institute of Diamonds, said: “As the major player in the global diamond cutting and polishing industry, India is an area of increased focus for us. We recognise the need for new partnerships that bring education directly to students across large geographical areas, making education accessible and reducing the time and costs involved to businesses in staff training.” The partnership will initially launch with a focus on the De Beers Group online Diamond Foundation Course (DFC), which teaches students a...