De Beers Forevermark launches boutique in Lucknow

Yami Gautam graces the occasion 

De Beers Forevermark is delighted to announce the opening of its first exclusive boutique in Lucknow, in partnership with its trusted retail partner Fortofino. Talented filmstar Yami Gautam launched the 14th De Beers Forevermark Boutique in the country. 

The 1200 square feet store, located on Shahnajaf Road, Hazratganj, is the largest boutique in the country. Situated across two floors, the boutique showcases a selection of signature jewellery collections including the Avaanti Collection, Icon Collection and Tribute Collection among others. Also available are a selection of De Beers Forevermark diamonds in a wide variety of cuts, which can be expertly set into a diamond engagement ring or a bespoke jewellery creation. 

The boutique includes a diamond discovery wall that allows customers to explore and discover the journey of a De Beers Forevermark diamond, from its origins to the positive impact that De Beers Forevermark diamonds have to protect, conserve, and restore the natural world. 

“It is a proud moment for us to launch our first Boutique in Lucknow. Our new store is a true reflection of De Beers Forevermark - the different layers of our heritage within a modern design, it is a celebration of our beautiful diamond jewellery designs.  

We are delighted to strengthen our partnership with our trusted retailer, Fortofino, who shares our passion for diamonds, as well as our approach to business, social and environmental integrity by opening our 14th Boutique store in the country.” Sachin Jain, Managing Director, De Beers India.  

Highlighting the partnership, Kunal Talla, Director, Fortofino said, “We have been associated with De Beers Forevermark through exclusive boutiques across Jammu, Ludhiana, Gurgaon, Ambala, Chandigarh and now in Lucknow. Also, it is only due to the enormous success already achieved, we have now launched, De Beers Forevermark’s exclusive boutique in Lucknow.  

It gives us immense pleasure to strengthen our partnership with De Beers Forevermark, the diamond experts from the De Beers Group who offers the best quality of diamonds to its partners, with its stringent selection process. Each De Beers Forevermark diamond is uniquely inscribed and comes with a guarantee that every diamond is genuine and natural, this provides an additional assurance to our customers.  

With exclusive designs and offerings from De Beers Forevermark, we aim to provide a contemporary retail experience to our consumers in Lucknow. On this occasion, the family of Fortofino & Silverlines thanks all our esteemed customers for believing, trusting & choosing us as their preferred jewellery brand.”  

De Beers Forevermark holds the promise of some of the world’s most carefully selected diamonds, each with its unique inscription number to guarantee beautiful, rare and responsibly sourced diamonds.