DeBeers Diamond insight flash report#2
To understand the consumer perspective De Beers Group is working actively in the face of the Covid-19 pandemic to understand the consumer perspective and monitor how this evolves as we pass through the stages of the crisis. To augment our existing research program, we are conducting additional consumer, retailer and supply chain touch-bases to understand the pain points and the opportunities for partners large and small across the pipeline. In March 2020, we launched a weekly quantitative survey to collect data on the attitudes, behaviors and expectations of consumers in the US. Once a month we also conduct a deep dive into diamond-specific attitudes. The latest survey was completed on June 22. With our second monthly insight report, we are continuing to track US consumers but widening the focus to include the experiences of retailers. The report, heightened emotional state as uncertainty continues and also focuses on growth potential avenues like, growth in gratitude f