DeBeers Diamond insight flash report#2

To understand the consumer perspective 

De Beers Group is working actively in the face of the Covid-19 pandemic to understand the consumer perspective and monitor how this evolves as we pass through the stages of the crisis. 

To augment our existing research program, we are conducting additional consumer, retailer and supply chain touch-bases to understand the pain points and the opportunities for partners large and small across the pipeline.

In March 2020, we launched a weekly quantitative survey to collect data on the attitudes, behaviors and expectations of consumers in the US.

 Once a month we also conduct a deep dive into diamond-specific attitudes. The latest survey was completed on June 22. With our second monthly insight report, we are continuing to track US consumers but widening the focus to include the experiences of retailers. 

The report, heightened emotional state as uncertainty continues and also focuses on growth potential avenues like, growth in gratitude for relationships and interest in classics and meaningful gifts, the report puts its’ spotlight on Retail too!  

The Diamond Insight report takeaway is, 1: Communication, 2: Community involvement, 3: Flexibility in attitude and 4: Care for staff. 

The Pulse Survey of the Diamond Insight Report #2 said, “In addition to the ongoing research, once a month we also check in with 500 consumers in the US to understand what they are thinking and feeling as we make our way through the Covid-19 crisis. 

This month we wanted to know how consumers feel about the jewelry shopping experience in the current context.”