Festive jewellery sales; likely to surge 18% in India
Demand in the 9k to 18k would be seen for heavier jewellery Recently, World Gold Council published tis Gold Demand Trends, Q2 2025 & reported that, Indian gold jewellery consumption in Q2 fell by 17% y/y to 89t, as gold prices breached the psychological Rs100,000/10g mark for the first time. Consequently, H1 demand of 160t was the second lowest in our data series from Q1 2000 – only the COVID-hit 2020 was lower (at 118t). The value of gold jewellery consumption showed a markedly different trend: spending in US$ rose 17% y/y and 43% q/q. In volume terms, the record gold price severely impacted affordability. This mainly impacted the mass market segment; the average weight of pieces bought by wealthier consumers remained relatively unchanged. The shift towards lighter-weight items continued in the record price environment, with consumers increasingly favouring 18k plain gold jewellery due to affordability. Gold-plated silver je...