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Alrosa has launched the first True Colours auction of large coloured diamonds Alrosa, the largest diamond mining company in the world, presented the first of its kind collection of large coloured diamonds at the Hong Kong Jewelry & Gem Fair. This is a stepping stone of a new strategy, executed by Alrosa to become the world leader in the production of coloured polished diamonds. "Alrosa polished branch now focuses on the processing of large and coloured diamonds and the subsequent sales. We are the world's largest producer of diamonds, and that gives reason to believe that we are also ahead in terms of coloured rough diamond production. Today, Alrosa produces at least 7 thousand carats of coloured diamonds per year. We have all it takes to dominate the market of coloured diamonds. The collection presented in Hong Kong demonstrates our capabilities," said Evgeny Agureev, Director of the United Selling Organization of Alrosa. The collection show

Alrosa to present the purple-pink diamond in HK September Alrosa, the world’s largest diamond producer by output in carats, will hold the first of its kind True Colour auction of coloured polished diamonds. It will be first presented during Hong Kong Gem & Jewelry Fair (HK September) in September, 2018. The collection includes 250 polished diamonds of various shapes and colours - purple, pink, orange and vivid-yellow stones with GIA-certificates, some of them of very rare shades. That will be the first time when Alrosa represents its large coloured diamonds in such quantity. The star of the show will be a fancy deep purple-pink cushion of 11 carat. According to GIA, it is the largest diamond of this colour ever certified by their lab. Another hero stones of the collection– a vivid orangey yellow diamond of over 15 carats and a cushion-shaped 11-carater of fancy vivid yellow. “It took more than a year to prepare the collection. It is a masterpiece of diamond pr