GJ Town India

A thoughtfully-crafted jewel!   Detachable and interchangeable diamond-adorned r ose-gold and coloured enamel elements make the Poetry!   Versatile Jewels by Her Story! As you have grown closer to people in recent times, and perhaps had some heartfelt conversations, you may have discovered that the real deal is when you know someone beyond how they may be perceived.  In a unique journey from insight to expression, Her Story brings to life the most intimate, interesting aspects of a personality through a thoughtfully-crafted jewel. The key is finding that stunning facet that sparkles just right. Shine on! Glamorous but real, simple but dramatic! Jewels that reflect the incredible versatility of a woman! You can transform the jewel from lunch to cocktail with one easy twist or turn. Detachable and interchangeable diamond-adorned rose-gold and coloured enamel elements make the Poetry in Motion collection a playful delight.  In the versatile Limitless collection, trillion-cut faceted d

  A new campaign!   It comes in waves,  The voice from within Stronger each time,  Till I can no longer mistake it For anyone else’s. In celebration of its first anniversary, modern precious jewellery brand Her Story previews a campaign titled Reflections. Playing with the idea of a mirror to one’s soul, the shoot is set amid the sands of Goa, with golden sunlight reflecting off a shoreline that is as local as it is of the world.  Shot by ace photographer Bikramjit Bose, the shoot captures the world of Her Story, offering an introspective take on self-reflection. Playing with reflective surfaces is to bring about the idea of who a person is beyond how they may be perceived by the world. Says photographer, Bikramjit Bose, “The idea for this campaign stemmed from the brand’s own philosophy - that every woman has a unique narrative as she treads a path that is entirely her own. The mirror and its reflections served as a metaphor, to further explore this philosophy and visually showc