Her Story unveils Reflections!

 

A new campaign! 

It comes in waves, The voice from within

Stronger each time, Till I can no longer mistake it

For anyone else’s.

In celebration of its first anniversary, modern precious jewellery brand Her Story previews a campaign titled Reflections. Playing with the idea of a mirror to one’s soul, the shoot is set amid the sands of Goa, with golden sunlight reflecting off a shoreline that is as local as it is of the world. 

Shot by ace photographer Bikramjit Bose, the shoot captures the world of Her Story, offering an introspective take on self-reflection. Playing with reflective surfaces is to bring about the idea of who a person is beyond how they may be perceived by the world.

Says photographer, Bikramjit Bose, “The idea for this campaign stemmed from the brand’s own philosophy - that every woman has a unique narrative as she treads a path that is entirely her own. The mirror and its reflections served as a metaphor, to further explore this philosophy and visually showcase the different facets of a woman.

We decided to shoot this on a beach in order to visually balance the hard-edged nature of a mirror by placing it in a softer, more organic setting. To offset the weight of the idea with the lightness of the ocean, if you will.”

“The true essence of luxury lies in the pursuit of meaning even amid the world of preciousness. Can a brand be defined beyond materials and craftsmanship; can a product speak to the heart and journey with you to the depths of your soul, striking a chord true and real?

Her Story attempts to make this stride into the unknown, into a world of luxury that is as attainable as it is meaningful. One that is beautiful and full of character - the character of craft and the substance of personality,” say the brand heads of Her Story, Sitanshi Talati-Parikh and Falguni Kapadia.