I Love Natural Diamonds Campaign
IDE Launches, I Love Natural Diamonds Campaign to Differentiate Real from Fake The Israel Diamond Exchange (IDE) is launching a global awareness campaign today to highlight the unique and extraordinary features of natural diamonds. The campaign will consist of several short videos to be released over the next several weeks and which will be promoted through social media. The message of the campaign is “In a fake world, real things are rare,” and tells the story of the natural diamond: its singularity, astounding beauty, natural creation, geological age and immeasurable value. The videos end with the tag line “I love natural diamonds.” Israel is the first global diamond center to introduce an international campaign aimed at differentiating natural diamonds from lab-grown and other synthetic stones. The initiative was announced last week at the World Federation of Diamond Bourses (WFDB) EXCO Conference held in Israel, which brought together the heads of 14 diamo