I Love Natural Diamonds Campaign
IDE
Launches, I Love Natural Diamonds
Campaign
to Differentiate Real from Fake
The
Israel Diamond Exchange (IDE) is launching a global awareness campaign today to
highlight the unique and extraordinary features of natural diamonds. The
campaign will consist of several short videos to be released over the next
several weeks and which will be promoted through social media. The message of
the campaign is “In a fake world, real things are rare,” and tells the story of
the natural diamond: its singularity, astounding beauty, natural creation,
geological age and immeasurable value. The videos end with the tag line “I love
natural diamonds.”
Israel
is the first global diamond center to introduce an international campaign aimed
at differentiating natural diamonds from lab-grown and other synthetic stones.
The initiative was announced last week at the World Federation of Diamond
Bourses (WFDB) EXCO Conference held in Israel, which brought together the heads
of 14 diamond bourses from all over the world.
IDE
President Yoram Dvash said, “At a time when counterfeit products and fake
reproductions flood almost every market, few commodities remain as rare and
exceptional as natural diamonds. In this campaign we want to highlight the
exceptional qualities of natural diamonds, as symbols of love and timelessness
over the generations and throughout the world.”
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