Senco pays tribute to women empowerment
Launches Sutra- the Mangalsutra Collection, Rolls out a new Campaign- #PehchanKaBandhan Women have been playing a very big role in contributing towards the growth and development of our country. In today’s society, they play a very active role and they act as harbinger of change. India is a diverse country and yet, we find unity in diversity. This is reflected in not just the good aspects but also in the prevalence of traditional mindset across the country. One such issue is of the deep-rooted patriarchy and gender inequality in the country. The old issues still plague us, often sanctified by religion and legitimized by tradition. In order to acknowledge and honor the contribution of women who overcome such social stereotyping, Senco Gold & Diamonds has launched a new Campaign showcasing how women despite wearing Mangal sutra, does not tie them down as they are busy in their respective field of work and services. The women are shown wearing Mangalsutra, and the voi