Senco pays tribute to women empowerment

Launches Sutra- the Mangalsutra Collection, Rolls out a new Campaign- #PehchanKaBandhan 

Women have been playing a very big role in contributing towards the growth and development of our country. In today’s society, they play a very active role and they act as harbinger of change. India is a diverse country and yet, we find unity in diversity. 

This is reflected in not just the good aspects but also in the prevalence of traditional mindset across the country. One such issue is of the deep-rooted patriarchy and gender inequality in the country. The old issues still plague us, often sanctified by religion and legitimized by tradition. 

In order to acknowledge and honor the contribution of women who overcome such social stereotyping, Senco Gold & Diamonds has launched a new Campaign showcasing how women despite wearing Mangal sutra,  does not tie them down as they are busy in their respective field of work and services. 

The women are shown wearing Mangalsutra, and the voice over narrates and acts as their voice, talking about power, strength and capabilities of women from different strata of life can embrace their dreams.

Commenting on the new Campaign, Joita Sen, Director and Head of Design and Marketing, Senco Gold & Diamonds said, “Women are capable of doing much. We just need to overcome social stereotyping. 

A lot of women need to be more aware socially, legally and financially and then we will be unstoppable. International Women’s Day is not a one day celebration but a yearlong celebration of oneself and one’s identity that is unique to oneself.  

Also, I feel women keep traditions and culture alive. Let us abandon norms which is outdated and needlessly restricts us and embrace and if required create new norms that can free us mentally and teach the present as well as future generations to think and feel as equals.  

Women should support women and not be the cause and perpetrators of their restrictions and progression. Notably, it is also important for the mother of sons (me being one) to teach our sons to be as progressive and respectful as our daughters. 

The Campaign demonstrates the power of women in all strata of our society. They are all doers in their own right. Through our new Campaign and new Sutra collection, we at Senco Gold & Diamonds would like to pay our tribute to all women across the country.”

To further celebrate the spirit of International Women’s Day, Senco Gold and Diamonds has also launched a new collection named Sutra—The Mangal Sutra Collection. The Collection comprises of intricately designed Diamond and Gold Mangal Sutras which starts from Rs 10,000 onwards. 

The Women’ Day offer is available across Senco Gold & Diamonds’ showrooms and online channels till 13th March, 2022. Customers can avail of the following benefits on purchases, 1: Rs. 150 off per gram of Gold rate. 2: 5% off On Diamond Value. 

3: Upto 25% off on making charge of Diamond jewellery for Women Buyers. 4: Rs. 150 off per gram of Platinum rate & 5: 15% discount in MRP/Making charge of Silver and Gossip jewellery.