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Showing posts with the label Jewellery Marketing-Luxury

Rowa’s attempt to preserve ethnic craftsmanship

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  Ensuring India’s artistic heritage to address a global audience   Rituu B. Jhaveri, founder of Rowa’s Jewels, an esteemed Mumbai-based brand, stands as a modern visionary, blending a rich family legacy in the precious stone trade with her creative and entrepreneurial drive. An accomplished jewelry specialist and distinguished entrepreneur, Rituu is dedicated to carrying forward her family’s legacy in precious stones and diamonds, established over ninety years ago. Rituu’s early foray into fashion exhibitions revealed her flair for design and her unique sense of style. After completing her degree in Commerce from Jai Hind College in Mumbai, she deepened her understanding of jewelry by earning certifications in Jewelry Manufacturing and Designing from the Indian Institute of Jewelry in 2010.    During the Covid-19 pandemic, she expanded her knowledge by enrolling in the Marketing Luxury: Understanding the Complexities of a New World of Business, program from the ...