The light from within, the art from Guzema
The debut present, the symbolic language inherent in dance New York City based Guzema Fine Jewelry announced the debut of its latest campaign, The Light from Within showcasing prominent contemporary ballet dancers Lloyd Knight, Marla Phelan, and Sophie Bortolussi, each wearing pieces from Guzema’s fringed Hidden Beauty Collection while dancing. The campaign is live on the brand’s website and social media until mid-September. The Light from within is inspired by the art of movement, beauty, and the symbolic language inherent in dance. Captured by ballet photographer Nisian Hughes and directed by creative director Olga Yanul, the images and video invite viewers to explore the intersection of individuality and hidden beauty, as the shimmering fringe of jewelry moves elegantly with each dancer’s body. The project features the talents of three stars of the dance world in New York City, the new metropolitan home of the Guzema brand. Lloyd Knight is a principal dancer at the Martha Graha...