The light from within, the art from Guzema

The debut present, the symbolic language inherent in dance

New York City based Guzema Fine Jewelry announced the debut of its latest campaign, The Light from Within showcasing prominent contemporary ballet dancers Lloyd Knight, Marla Phelan, and Sophie Bortolussi, each wearing pieces from Guzema’s fringed Hidden Beauty Collection while dancing. The campaign is live on the brand’s website and social media until mid-September.

The Light from within is inspired by the art of movement, beauty, and the symbolic language inherent in dance. 

Captured by ballet photographer Nisian Hughes and directed by creative director Olga Yanul, the images and video invite viewers to explore the intersection of individuality and hidden beauty, as the shimmering fringe of jewelry moves elegantly with each dancer’s body.

The project features the talents of three stars of the dance world in New York City, the new metropolitan home of the Guzema brand. Lloyd Knight is a principal dancer at the Martha Graham Dance Company and one of Dance Magazine’s Top 25 Dancers to Watch. 

Marla Phelan, an internationally recognized New York-based dance artist known for her work in film, fashion, and stage, who has choreographed for brands like Mugler and Stuart Weitzman. Sophie Bortolussi, a French choreographer and performer, has a distinguished career in New York and London, including notable roles in Punchdrunk’s acclaimed productions.

“We believe that jewelry is more than just an accessory – it is a reflection of the light and essence within each individual,” said Valeriya Guzema, founder of Guzema Fine Jewelry. “This campaign celebrates that inner light and the unique stories that our designs tell. I am deeply grateful to Lloyd, Marla, Sophie, and the entire production team for bringing this vision to life.” 

The campaign will be showcased through a series of images and videos across Guzema’s social media platforms and website.