Jewellery is a luxury within!
Positioning Luxury & Jewellery! Luxury and Luxury Jewellery both have a wide meaning, very subjective and can have different perceptions from individual to individual, Jewellery itself is considered as luxury if you compare with any other product segment, said Rajendra Jain, Managing Director, India-Swarovski. He shared his view further! “I will share my personal broader perception of luxury and luxury Jewellery through my experiences and my journey of life.” Luxury to me has some touch points first it has emotional and sentimental connect, brand value, Quality & innovative designs with story and monetary Value! Luxury Jewellery can be diamond jewellery, colourstones jewellery, Jadau Jewellery, Pearl Jewellery, Swarovski Jewellery and so on… but it makes it luxury Jewellery when it has an emotional connect, one feels pride in wearing it, fulfils one’s desire and dream, brand value that creates trust, attracts with the quality & innovative ...