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  ODC's distribution of natural diamonds recognised! Natural Diamond Council (NDC) is a not-for-profit organization that’s committed to inspiring and educating consumers on the real, rare, and responsible values of natural diamonds and the positive global impact of the industry. NDC is pleased to announce its newest member, Okavango Diamond Company (ODC).  The Botswana government–owned rough natural diamond marketing company joins the likes of De Beers and other responsible mining companies. ODC is the first non-mining diamond company to be admitted as a member of NDC, recognizing ODC's  importance in the upstream distribution of natural diamonds, and the importance that Botswana puts on  inspiring consumer demand as a driver of future prosperity for the natural diamond industry.  ODC sells over 6M carats of rough natural diamonds a year, all sourced from Debswana, Botswana's flagship diamond mining company that accounts for 98% of Botswana’s diamond production. In addition

Program on naturaldiamonds.com from April 3!   The Natural Diamond Council (NDC) releases the results of a new study by CXG, a leader in the luxury consumer insights space, verifying that natural diamond education at the retail point of sale is critical to sales conversion. Findings proved that 93% of customers were more inclined to make a purchase of natural diamond jewelry when they felt sufficiently educated on natural diamonds by a sales advisor.   As the study presents, there is significant opportunity for deeper education on natural diamonds at the retail points of sale. The NDC will unveil a new Education Partner Program next month offering educational tools for retailers and sales professionals to foster natural diamond knowledge leading to increased sales.   The study was conducted across national, regional, and exclusive retailers to uncover how natural diamonds are presented in retail settings when shopping for a diamond engagement ring. A total of 116 store evaluations were

Recognizing that natural diamond jewellery is a medium of self-expression, NDC’s new trend report will create aspiration and desirability for diamonds in India and the UAE   Update 1: The Natural Diamond Council in India and the United Arab Emirates launched the second edition of the jewellery trend report offering insights and predictions on the natural diamond jewellery that is set to make statements in 2022.   Encapsulating the sensibilities that define the aesthetics of today, the report has been thoughtfully compiled by experts from the fields of design, styling, lifestyle, journalism and jewellery to redefine what diamonds mean to consumers, create desirability and grow the modern diamond industry in the region.    The members of the Style Collective include Rhea Kapoor, Aditi Rao Hydari, HH Maharani Radhikaraje Gaekwad of Baroda, Bibhu Mohapatra, Roohi Oomerbhoy Jaikishan, Katerina Perez, Sarah Royce Greensill and Nonita Kalra. NDC conducted extensive research over the pa

Unveils in collaboration with CNT     Immortalising the precious beauty of nature through impeccable artistry, these jewellery brands have set the standard for natural diamonds as an exquisite hallmark of luxury   The Natural Diamond Council [NDC] in collaboration with Condé Nast Traveller [CNT] has released The Diamond Standard List recognising the best jewellery brands in the Indian industry. A pioneering initiative, this special index curated by the editors is a part of the magazine’s revered Gold List 2022.   Celebrating extraordinary craftsmanship and remarkable experiences, this list recognises jewellers who have set the artistry and design standard for natural diamonds, by creating pieces that move and fascinate, while championing originality and technical innovation.   The Diamond Standard List is an exclusive annual rhapsody on natural diamond jewellery that is truly exceptional, featuring selections that reflect the sensibilities and tastes of consumers. The list, di

Natural diamonds to create special moments! Cutting-edge fashion and stunning natural diamond jewellery are a match made in heaven! The Natural Diamond Council (NDC) returned to the FDCI x Lakmé Fashion Week & partner with RimZim Dadu, a brand that resonates with textile innovation and surface exploration.   Centred on the theme of “A Sea of Million Stories”, the set featured a design collection that celebrates personal stories with natural diamonds to create special moments like no other. Distinctive and timeless, natural diamonds are an integral part of slow fashion. With new-age craftsmanship, the NDC showcased the intricate romance of special moments adorned with memorable stories that seamlessly complement RimZim Dadu’s design philosophy. The designer’s signature cord technique in re-engineered material, re-imagined cocktail dressing & created fluid yet structured forms. Paired with exquisite natural diamond jewellery the set seamlessly blend panache with slow fashio

Keep diamond trade out of politics!   Right with the announcement of Sanctions from the US & allies upon Russia, not only India but also the global diamond fraternity too; started assessing the scenario and if that can impact on diamond trade especially from Alrosa?   In the row, Nayan Jani asked a question to Alrosa. No doubt, as of today Alrosa do not see any major risk.   Jim Vimadalal, Director-Alrosa Company Limited said, “Alrosa is carefully studying the new working conditions in connection with the imposed sanctions.   We are doing our best to guarantee the integrity of our operations, trading activities and interaction with clients. The company intends to continue its work normally. We hope that the industry markets will stay strong during this global turbulence, and we will stay closely connected with our businesses throughout the whole world, based on the relationships that were strengthened over decades and through a lot of crises. We encourage our partners and indu

                                          Called on Pandora to issue a public statement                                                                         Retracting the false and misleading narrative!   Jewellery Market Bureau:  Recently, Ronnie VanderLinden, President- IDMA quoted the joint statement of leading jewellery industry organizations & said in IDMA's Weekly Internet News Collection - May 9, “Pandora sells only 50,000 pieces set with small diamonds, out of annual sales of the total of 8.5 pieces. From a marketing point of view, Pandora’s strategic decision to adopt the much cheaper LGDs may be a sound marketing decision by itself as diamonds made up such a small segment in their products catalogue.   However, the way and wording the company chose to motivate and announce its decision was outright reprehensible and irresponsible. This, therefore, is no small matter, and we hope that Pandora will recant and apologize. (Related Pandora’s News: https://gjtownin

NDC Research Report on Desirability of Diamonds  among Gen-Z and Millennial Consumers unveiled! 96% of the cohort is active on social media!  72% of diamond jewelry purchases by female consumers! Natural Diamond Council conducted broad diamond desirability research through 360 Market Reach in the final quarter of 2020 among 5,000 respondents between the ages of 18-39.  The analysis shows diamond jewelry leading as the most highly desired, and tangible luxury good overall (after being prompted with nine luxury items to choose from if money were not a concern).   Vacations were the only luxury items ahead of diamond jewelry for both generations. Respondents also largely attribute their affinity for diamonds to uniqueness as 70% agree natural diamonds are “one of a kind.”  Another area of value for respondents was the symbolism diamonds carry for love and connection. Both Millennials and Gen-Z buy natural diamonds jewelry for themselves and others as gifts. One in five respondents had ma

Diamonds give disabled Namibians a bright future! Disability not Inability: NDC    [Recently Natural Diamond Council (NDC) shared the glorious chapter of Diamond by saying, ‘Disability not Inability!’] There have always been conversations around ‘disability’ and the word ‘disabled’. Who are the disabled? What is the definition of the word disability? What are organizations doing to weave them into the mainstream workforce?    Diversity and inclusion does not only pertain to gender but also people with different abilities. They are differently-abled and not disabled. This is what Namibian Diamonds conveyed through their initiative.   André Messika cutting and polishing facility is a shining example of how diamonds can do good and enrich the lives of those involved in its journey from rough to final cut diamonds.  At the diamond-cutting center in Windhoek, Namibia, facet-by-facet some of the most disadvantaged citizens of this African country are shaping a professional career for the

  Natural Diamond Council Partners with  Lakmé Fashion Week’s First Ever Digital Season! Brings to the fore exciting content to celebrate the festive season!   The Week ran through October 20 to 25, 2020   The National Diamond Council (NDC) continues its association with India’s premier fashion platform, Lakmé Fashion Week (LFW), to support its first ever digital-first season-fluid edition that ran through October 20 to 25, 2020 with the NDC aims to strengthen its offers through the third season of its partnership with Lakmé Fashion Week.   NDC’s digital platform aimed the go-to digital publisher for innovative content, covering all that’s new and exciting in the industry positioning natural diamonds as aspirational and a luxury, making them perfect for celebrating life’s real moments and bonds. With that in mind, NDC supported Lakmé Fashion Week and shared exciting content from the world of luxury and fashion for its consumers. It unravels the unique place and love for diamond