GJ Town India

  Investing in telling the real story behind natural diamonds    Representatives from diamond-producing governments, industry stakeholders, and leaders from across the global natural diamond value chain signed the Luanda Accord, a landmark accord aimed at ensuring a bright future for the natural diamond industry through renewed investment in global generic marketing led by the Natural Diamond Council (NDC).    Recognizing the vital role that natural diamonds play in supporting livelihoods, generating national revenues, and driving development across Africa and other diamond producing regions, the Luanda Accord highlights the shared commitment of the signatories to work together to boost consumer interest in, understanding of, and demand for natural diamonds.    “Natural diamonds are more than just precious stones; they are a lifeline for millions of people and a cornerstone of economic opportunity in many of our countries,” said Diamantino Azevedo, Ang...

  Aim to protect diamond consumers from misleading marketing   Recently, Diamond Reports, Laboratory-Grown Diamond Facts; that published by Natural Diamond Council [NDC] suggested the Disclosure Rules for Retailers! One, Canadian diamonds have been the most tracked and traced diamonds in the world.    There have been many different brands of Canadian diamonds backed by these have been different types of tracking systems that followed Canadian diamonds on their journey of discovery, to auction, manufacturing, and wholesalers/ retailers and ultimately to the consumers.    It’s been a source of pride for the ones that own it and are aware of their journey of their diamond. Kevin Vantyghem, Canadian Jewellers Association. At the Iconic Polar Bear Diamonds; the report said, the Polar Bear insignia is the oldest brand in NWT. It  is owned by the GNWT and has been licensed for use by select companies over the years. Today, Diamonds  de Canada...

  Aims to give a complete picture of the two different product categories   The Natural Diamond Council (NDC) launches a new report to address some of the common misconceptions surrounding laboratory-grown diamonds and shares latest data from globally respected analysts and researchers. By examining laboratory-grown diamonds from all angles, the NDC aims to give consumers, press and other stakeholders a complete and accurate picture about the two different product categories that will inform more nuanced conversations in the public domain and help consumers make confident choices.   From the Natural Diamond Council: where is laboratory-grown diamonds now? The NDC’s latest report offers a data-driven look at the laboratory-grown diamond sector, addressing terminology, disclosure, sustainability claims and pricing. The Council’s goal is not to disparage or promote, but to serve as a trusted resource for retailers, journalists and consumers alike.   Key fact...

  Offering; Quick Learning, In-Depth Modules, Train the Trainer     Coinciding with Diamond Month April, Natural Diamond Council (NDC) announces the launch of the not-for-profit and free Diamond Learning Center at Diamond Learning Center.    The Diamond Learning Center serves as the first free one-stop, mobile-friendly destination for diamond jewelry professionals and enthusiasts looking to learn or refresh their knowledge on the story, facts, and beauty of diamonds. The à la carte, flexible content is designed to be quick, rich and condensed—featuring content from multiple sources, including videos, infographics, and self-quizzes, and appealing to a variety of learning styles. It is a wonderful complement and primer to the technical diamond education currently offered in the marketplace.     Led by Natural Diamond Council, the Diamond Learning Center was born out of an education roundtable that recognizes confusion and bias across retail ...

  NDC launches a new flagship report in the series    “We continue our report series with an immersion into the second-largest diamond producer in the world. The in-depth analysis shares key figures and details on how natural diamonds have underpinned Botswana’s rise from the third-poorest country in the world to a vibrant, middle-income country. Today, Botswana is home to many skilled workers whose families benefit from largely free education, universal healthcare and paved roads as well as game parks and protected lands for Botswana’s wildlife” said Natural Diamond Council (NDC).    Natural diamonds make up a third of Botswana’s fiscal revenue, 80% of its exports, and account for a quarter of the country’s GDP. The report further shares how the diamond industry remains a force for good in Botswana, set up to deliver long-term, sustainable prosperity, facilitated by fair governments and collaborative, community-minded partners.  Key Highlights of t...

  Reports to serve as a critical resource to empower consumers   Natural Diamond Council is launching a report series on trends, origin, and other particularities of the ultimate gemstone – Natural Diamonds (NDs). We will partner with key organizations including governments, local communities, analysts, and researchers that are part of the various stages of the natural diamonds’ journey from source to market.   These comprehensive reports serve as a critical resource to empower today’s discerning consumers as well as members of the press and industry with transparent information and fun facts!  1: Flagship Report Unveiling Trends and U.S. Consumer Preferences Regarding Natural Diamonds: We have partnered with trend analytics company, Tenoris, on our latest report, Natural Diamond Trends, A 2024 Overview, detailing the latest trends and consumer preferences regarding natural diamonds.    Insights from Natural Diamond Trends, a 2024 Overvie...

NDC optimism for the diamond industry in 2025: David Kellie    “As we step into the New Year, the Natural Diamond Council (NDC) would like to extend our warmest wishes for a happy and healthy 2025 to everyone in the diamond industry. The start of a new year is a time for reflection and a look ahead, and as we begin this journey, we recognize that the challenges of the diamond market continue to be a reality” said David Kellie, CEO, Natural Diamond Council (NDC).    The diamond industry, like many others, faces a range of complexities in the current economic climate. While the circumstances do not yet indicate a significant market shift, it is important to remember that external forces often take us by surprise. The impact of geopolitical and economic factors could change quickly, creating new opportunities for the diamond market, as we have learned in recent years. One of the most persistent challenges is the delicate balance of supply and demand. Historical...

  ODC's distribution of natural diamonds recognised! Natural Diamond Council (NDC) is a not-for-profit organization that’s committed to inspiring and educating consumers on the real, rare, and responsible values of natural diamonds and the positive global impact of the industry. NDC is pleased to announce its newest member, Okavango Diamond Company (ODC).  The Botswana government–owned rough natural diamond marketing company joins the likes of De Beers and other responsible mining companies. ODC is the first non-mining diamond company to be admitted as a member of NDC, recognizing ODC's  importance in the upstream distribution of natural diamonds, and the importance that Botswana puts on  inspiring consumer demand as a driver of future prosperity for the natural diamond industry.  ODC sells over 6M carats of rough natural diamonds a year, all sourced from Debswana, Botswana's flagship diamond mining company that accounts for 98% of Botswana’s diamond production....

Program on naturaldiamonds.com from April 3!   The Natural Diamond Council (NDC) releases the results of a new study by CXG, a leader in the luxury consumer insights space, verifying that natural diamond education at the retail point of sale is critical to sales conversion. Findings proved that 93% of customers were more inclined to make a purchase of natural diamond jewelry when they felt sufficiently educated on natural diamonds by a sales advisor.   As the study presents, there is significant opportunity for deeper education on natural diamonds at the retail points of sale. The NDC will unveil a new Education Partner Program next month offering educational tools for retailers and sales professionals to foster natural diamond knowledge leading to increased sales.   The study was conducted across national, regional, and exclusive retailers to uncover how natural diamonds are presented in retail settings when shopping for a diamond engagement ring. A total of 116 store ev...

Recognizing that natural diamond jewellery is a medium of self-expression, NDC’s new trend report will create aspiration and desirability for diamonds in India and the UAE   Update 1: The Natural Diamond Council in India and the United Arab Emirates launched the second edition of the jewellery trend report offering insights and predictions on the natural diamond jewellery that is set to make statements in 2022.   Encapsulating the sensibilities that define the aesthetics of today, the report has been thoughtfully compiled by experts from the fields of design, styling, lifestyle, journalism and jewellery to redefine what diamonds mean to consumers, create desirability and grow the modern diamond industry in the region.    The members of the Style Collective include Rhea Kapoor, Aditi Rao Hydari, HH Maharani Radhikaraje Gaekwad of Baroda, Bibhu Mohapatra, Roohi Oomerbhoy Jaikishan, Katerina Perez, Sarah Royce Greensill and Nonita Kalra. NDC conducted extensive r...

Unveils in collaboration with CNT     Immortalising the precious beauty of nature through impeccable artistry, these jewellery brands have set the standard for natural diamonds as an exquisite hallmark of luxury   The Natural Diamond Council [NDC] in collaboration with Condé Nast Traveller [CNT] has released The Diamond Standard List recognising the best jewellery brands in the Indian industry. A pioneering initiative, this special index curated by the editors is a part of the magazine’s revered Gold List 2022.   Celebrating extraordinary craftsmanship and remarkable experiences, this list recognises jewellers who have set the artistry and design standard for natural diamonds, by creating pieces that move and fascinate, while championing originality and technical innovation.   The Diamond Standard List is an exclusive annual rhapsody on natural diamond jewellery that is truly exceptional, featuring selections that reflect the sensibilities and tast...