The challenges of the diamond market continue

NDC optimism for the diamond industry in 2025: David Kellie  

“As we step into the New Year, the Natural Diamond Council (NDC) would like to extend our warmest wishes for a happy and healthy 2025 to everyone in the diamond industry. The start of a new year is a time for reflection and a look ahead, and as we begin this journey, we recognize that the challenges of the diamond market continue to be a reality” said David Kellie, CEO, Natural Diamond Council (NDC).  

The diamond industry, like many others, faces a range of complexities in the current economic climate. While the circumstances do not yet indicate a significant market shift, it is important to remember that external forces often take us by surprise. The impact of geopolitical and economic factors could change quickly, creating new opportunities for the diamond market, as we have learned in recent years.

One of the most persistent challenges is the delicate balance of supply and demand. Historically, the demand for natural diamonds outpaced supply, with the industry's focus on maximizing efficiency and supply chain value. Now, as we look to the future, demand becomes the central challenge for the industry. 

This presents an opportunity for all of us to work together, to deepen our understanding of consumers, and to invest in marketing efforts that spark emotional connections with natural diamonds. 

The success of 2021 and 2022—years of record performance—demonstrated the power of strategic investments in marketing and consumer engagement. During those years, industry contributions to the NDC were four times higher than they are today. This shows us that, when the conditions are right and marketing is prioritized, natural diamonds resonate with consumers around the world, offering timeless value and emotional significance.  

Though we may not be able to control every external factor, we can remain dedicated to the core values that make natural diamonds so special. The desire for beauty, joy, and lasting security in a piece of natural diamond jewelry will continue to be the cornerstone of consumer appeal. We believe that, in time, consumers will return to investing in these precious gemstones, bringing lasting joy for a lifetime and beyond.  

David Kellie said, “As we embark on 2025, we are hopeful and committed to supporting our industry, building connections, and reinforcing the enduring value of natural diamonds. We look forward to working together with all of you and to continuing our shared journey throughout the year.”