GJ Town India

  Kellie will leave the NDC room by the end of the year    On the media record, recently David Kellie wrote, following the successful signing of the Luanda Accord committing more diamond producers to provide funding support for the promotion of natural diamonds, I have advised our Board of Directors that I will be stepping down from my position at the Natural Diamond Council at the end of 2025.   At the occasion of historic Luanda Accord, “Bringing together key leaders in the industry highlights the challenge facing the industry of insufficient investment in growing consumer demand. I am appreciative to all the Ministers who attended the meeting and their commitment to focus on consumer demand as the driver of future prosperity. I’d also like to thank De Beers for their unwavering support, and to the diamond centers of Antwerp, Dubai and Mumbai for their role in making the Accord happen,” stated David Kellie, CEO of Natural Diamond Council.  The accord w...

  Investing in telling the real story behind natural diamonds    Representatives from diamond-producing governments, industry stakeholders, and leaders from across the global natural diamond value chain signed the Luanda Accord, a landmark accord aimed at ensuring a bright future for the natural diamond industry through renewed investment in global generic marketing led by the Natural Diamond Council (NDC).    Recognizing the vital role that natural diamonds play in supporting livelihoods, generating national revenues, and driving development across Africa and other diamond producing regions, the Luanda Accord highlights the shared commitment of the signatories to work together to boost consumer interest in, understanding of, and demand for natural diamonds.    “Natural diamonds are more than just precious stones; they are a lifeline for millions of people and a cornerstone of economic opportunity in many of our countries,” said Diamantino Azevedo, Ang...

  Mobile-optimized website at naturaldiamonds.com    NDC is delighted to present its newly redesigned, mobile-optimized website at naturaldiamonds.com . The new website is the world’s most complete and trusted single source for natural diamond information and inspiration, meeting consumers wherever they may be on their diamond interest or purchase journey.    Driven by online consumer behavior, the new site is architected to optimize the user experience and immediately and effectively answer consumers' most popular inquiries.    At the forefront is the differentiation between natural diamonds, synthetic diamonds, and simulants, followed by engagement ring and diamond jewelry FAQ, ethical practices, and general diamond information, such as cleaning diamonds, insurance, and appraisals.  The information is succinctly presented, reinforced by helpful videos, infographics, and images throughout. Furthermore, there is a dedicated FAQ section...

  For 4,000 years, India was the only source for diamond in the world!   The process of natural diamond (ND) formation deep in the Earth’s mantle, and the dramatic journey undertaken by the diamonds to reach the surface of Earth means that natural diamonds are innately rare. Diamonds were created billions of years ago when carbon was crystallised by extreme heat and pressures more than 100 miles beneath the Earth’s surface.    They were brought to the surface millions of years ago in volcanic eruptions, carried as accidental passengers in a lift (travelling at 1,000 km per hour) of lava and molten rock. Most diamonds then remained at the site of the volcanic eruption where the rock solidified as a kimberlite pipe. Some were washed away to lie on river beds, the ocean floor and beaches.    Even once they reached the surface of the Earth natural diamonds are hard to find. The first diamonds were found in rivers in India. For 4,000 years this was t...