GJ Town India

To boost demand for platinum Jewellery! : PGI The programme start from May 5th to June 5th, 2022 Platinum Guild India (PGI) is set to commence the fifth edition of its flagship retail initiative – Platinum Season of Love. The much-awaited retail trade activation makes a comeback after two years.   A month-long programme starting from May 5th, 2022, to June 5th, 2022, Platinum Season of Love is aimed at accelerating the growth trajectory for platinum jewellery in the country. This year, Platinum Season of Love is expected to see participation from 1400+ stores across the country.  With four successful editions in the past, ‘Platinum Season of Love’ is a coveted retail and consumer activation platform for PGI’s retail partners. It helps to drive a significant increase in demand for platinum jewellery for the retail partners during this season.   Sharing her views on the Platinum Season of Love campaign, Vaishali Banerjee, Managing Director, PGI-India said, “Through Platinum Season

PGI celebrates a rare men of character, #MomentOfTruth campaign The onset of cricket’s grandest spectacle brings to the fore a lot more than sheer talent and performance excellence.   It is the display of the finest form of sportsmanship by men who exemplify exceptional values such as courage, perseverance, self – belief and resilience.   Their values have been tested both on and off the field, showing what it means to be a cricketing legend. Platinum Guild International-PGI’s Men of Platinum celebrates these rare men of character and as part of its latest campaign this cricketing season, the brand is proud to strengthen its association with one of the game’s brightest stars, KL Rahul.   To take the excitement a level up, the brand has released a film with KL Rahul as part of its #MomentOfTruth campaign. This film offers a tiny peek into what it takes to play the game like a true sportsman while emphasizing the deep connection between the metal and India’s favourite cricket idol.

  Initiative to impact 4500 families, about 22,500 individuals!   Platinum Guild India in association with  Oxfam India aims to uplift the lives of migrant workers!   The Covid19 situation has caused unprecedented challenges in India as well as globally and has left many reeling from its impact. It has been particularly harsh on certain marginalized sections of our community such as the migrant workers.   Taking a step towards helping the migrant workers, Platinum Guild India has joined hands with Oxfam India, launching the Platinum Season of Hope, initiative. This initiative will impact 4500 families, approximately 22,500 individuals over a period of 3 months. The relief package includes 3 key components daily meals/food essentials, sanitary kits as well as a direct transfer component for essential non-food supplies.   It will touch lives in states where the impact of the pandemic has been brutal combined with natural calamities that followed i.e. West Bengal, Jharkhand, Odish

India platinum market size is of 228koz in 2019 Platinum Guild International (PGI) recently published its Platinum Jewellery Business Review, 2020-Web presentation under the heading of: Tectonic shifts: How the world is moving and jewellery demand is responding! The report presented by Huw Daniel, Chief Executive Officer- Platinum Guild International-PGI.   The presentation says about shifts accelerated by Covid-19, making programmes built around them key to recovery. As a key insight, under the Digital consolidation it said, the consumer journey is no longer a straight line!  Digital is not a channel; it is a key ingredient to the consumer experience, linking engagement to purchase – wherever both occur. Social distancing and lock-downs have made this even more of a priority. Another insight, focussed is Branding & Storytelling and said, marketing cannot improve generic products. Collections that have been developed with the consumer in mind and tell a comp

From Maharaja’s to Millennials: Timeless Platinum Continues to Sit atop Platinum’s natural white lustre and legendary grip on the world’s most precious gems has ensured its position as the precious metal of choice for fine jewellery from the moment King Louis XVI of France declared it “the only metal fit for kings”. These timeless qualities, together with the allure of a metal that is thirty times rarer than gold, continue to drive aspiration for the precious metal perceived by today’s jewellery customers as the highest value metal for jewellery. Recently Platinum Guild International (PGI) releases the2019 Platinum Jewellery Business Review (PJBR) revealing the aspiration for platinum among today’s consumers, and the jewellery industry’s efforts to satisfy consumers’ timeless quest for jewellery that captures the most meaningful moments, with a particular focus on men’s jewellery, young consumers and self-purchase. The annual Platinum Jewellery Business Review sur

4th edition campaign from May 17 to June 16 With three successful editions in the past, Platinum Guild International (PGI) India will soon kick off its 4th edition of the ‘Platinum Season of Love’ campaign from May 17 to June 16. Platinum Season of Love brings with it extraordinary offers and rewards for consumers and an incredible platinum experience in store with a wide range of platinum jewellery to choose from, this season. Every consumer who purchases platinum jewellery will be eligible to participate in this exciting contest by sharing the story of their platinum purchase. The grand-prize winner of this contest will win a Platinum Evara jewellery voucher worth ₹ 200,000. Among other rewards are 10 platinum jewellery vouchers worth ₹ 50,000 each and 20 platinum jewellery vouchers worth ₹ 15, 000 each. Platinum ‘Season of Love’ has grown with each of its editions to become an immensely popular program with PGI’s retail partners. Last year, saw a tremendous

The world’s most glamorous celebrities wear Platinum jewelry to the 91st annual Academy Awards Jewelry set in platinum had a major fashion moment at the “91st Annual Academy Awards” where the world’s most glamorous celebrities walked the red carpet in exquisite, one-of-a-kind jewelry designs. Statement necklaces as seen on Lady Gaga and Amy Adams were a noticeable trend, and proved that both colored gemstones and diamonds look their best when set in naturally white platinum. After all, platinum truly enhances the brilliance of all diamonds and gemstones. Platinum Guild International is pleased to share that leading red carpet jewelry brands such as Cartier, Harry Winston, Tiffany & Co., Forevermark, and Bvlgari chose to style A-list celebrities in platinum. Rare and precious, platinum jewelry is truly a perennial red-carpet favorite. All over the world, designers prefer precious platinum to create master pieces because of its versatility, and because it is the m

An award meets With the Thai jewellers Prestigious JNA Awards collaborates with TGJTA to encourage participation The JNA Awards brought its Presentation to Bangkok, Thailand, on 31 January, in its efforts to encourage wider participation among members of the Thai gems and jewellery industry. Held in cooperation with the Thai Gem and Jewelry Traders Association (TGJTA), the successful presentation was attended by close to 30 jewellers from various parts of Thailand –all of whom gained valuable insights on the JNA Awards and its core values. Guided by a strong tradition of craftsmanship, Thailand has long been an important manufacturing hub for the international jewellery and gemstone industry, and has contributed greatly to the advancement of the trade. It is for these reasons that the JNA Awards organised the presentation to reach out to more jewellery companies and individuals in the country to join the prestigious award programme. In fact, a number of ou

Drop Earrings Remain Popular Trend on the Red Carpet Update 1: Platinum jewelry, the setting that truly enhances the brilliance of diamonds and colored gemstones, provided the perfect finishing touch to a sea of colorful gowns on the world’s most glamorous celebrities at tonight’s “76th Golden Globe Awards.” Drop earrings with white diamonds, emeralds, and rubies continued to remain a popular trend on the red carpet. Platinum Guild International is pleased to share that leading red carpet jewelry brands such as Cartier, Tiffany & Co., Harry Winston, Lorraine Schwartz, Neil Lane, and Chopard chose to style A-list celebrities in naturally white platinum. Rare and precious, platinum jewelry is truly a perennial red-carpet favorite. All over the world, designers prefer precious platinum to create master pieces because of its versatility, and because it is the most secure setting for any precious gemstone. Platinum is one of the rarest metals & always stand out makin