PGI announces the Season of Love
4th
edition campaign
from
May 17 to June 16
With
three successful editions in the past, Platinum Guild International (PGI) India
will soon kick off its 4th edition of the ‘Platinum Season of Love’ campaign
from May 17 to June 16.
Platinum
Season of Love brings with it extraordinary offers and rewards for consumers
and an incredible platinum experience in store with a wide range of platinum
jewellery to choose from, this season. Every consumer who purchases platinum
jewellery will be eligible to participate in this exciting contest by sharing
the story of their platinum purchase.
The
grand-prize winner of this contest will win a Platinum Evara jewellery voucher
worth ₹ 200,000. Among
other rewards are 10 platinum jewellery vouchers worth ₹ 50,000 each and
20 platinum jewellery vouchers worth ₹ 15, 000 each.
Platinum
‘Season of Love’ has grown with each of its editions to become an immensely
popular program with PGI’s retail partners. Last year, saw a tremendous
increase in the number of consumer footfalls and saw an enthusiastic increase
in participation by the retailers as well.
Retail participation in 2018 grew a
whopping 59% from 2017 indicating the growing interest in pursuing the high
margin opportunity that platinum offers to its trade partners. This year the
participation for Platinum Season of Love has grown to 1150 stores across 200
plus cities across India. Platinum
jewellery has gained immense popularity among the young consumers in the
country.
The category has played a crucial role in driving new and younger
consumer footfalls to PGI’s partner stores. PGI’s strategy of emotionally
branded propositions like Platinum Days of Love and Evara has contributed to
the robust growth of the category and the metal has successfully become the
ultimate expression of love and commitment among the young in the country. The
rarity of the metal and the unique classy designs has appealed to the sartorial
tastes of the millennial audience.
“Platinum
Season of Love” campaign has been a grand success across our showrooms. We see
a lot of new customer walk-ins. Apart from wedding bands, Platinum Evara and
Platinum Men’s collection helps us drive growth in the season” said Mr. Suresh
VN, Manager Diamond Division-Joyalukkas.
Speaking
about the campaign, Mr. Sambhav Karnawat, CEO, Jewelove said “Season of love is
a brilliant campaign which has created consumer awareness and we believe it
will be instrumental to the success of platinum jewellery in India”.
Mr.
Manish Gupta, Director, Alankar Jewellers said, “With platinum Season of Love
we have tasted success in a lean season. The campaign created a customer pull
and we were able to convert a lot of walk-ins into sales.
Mr.
Pratap Kamath, Managing Director, Abaran said, “Platinum season of love is a
fantastic promotion by PGI. We have seen fantastic sales during this period,
2018 we recorded 20% increase in sales growth. The Platinum ‘Season
of Love’ campaign will be promoted extensively through digital media and direct
mailers. In addition to this, partner retailers will be organising exclusive
previews for their consumers during the campaign period.
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