GJ Town India

This summer, elevate your style quotient The world as we know is changing. The future will be written by a different sort of man. One whose values will be tested, who will be called upon to make a choice. Between being feared or remembered. Between following the tried and true or charting a new path. Between blindly chasing ambition or letting their values lead to success. The men who choose wisely will mould a better tomorrow, and their choice will become their defining moment of truth.   These men of character opt for platinum as their metal of choice as it mirrors their core values. It reflects a belief system they have always subscribed to. Born of the stars, jewellery made of platinum, the white metal instantly elevates the style of the wearer and sets them apart from the crowd. Platinum’s story of origin and journey is as unique as the men that favour it.  Billions of years ago, a meteorite crash left behind remnants of this stunning white metal, found in trace quant...

A relationship that has grown #StrongerInlove   2020 saw the world grappling with a host of difficulties and challenges– no less for couples. But in this face of uncertainty, the solace and stability that relationships offered became more valuable than ever before as couples turned to their partners for comfort and strength.  Now, entering into 2021 with trepidation and caution, it’s the love they share that gives them the security, motivation and inspiration to move forward with a renewed outlook.  This Valentine’s Day, Platinum Days of Love (PDOL) celebrates a love that is not only anchored firmly and weathered it all but has also evolved for the better.  A relationship that has grown #StrongerInlove.   This Month of Love, Platinum Days of Love, in association with Grazia and Wavemaker, pays tribute to three such couples, who stood strong in the face of all the odds that 2020 brought about & resolved to make their tomorrows brighter – including newlywe...

  Honors men who realize what matters the most in turbulent times!   During the last few months, we all have been faced with several challenges – be it personal or professional. And it’s true; adversity is the biggest test of character, of the values and beliefs one stands by. When faced with tough choices and standing at the crossroads only a few managed to come through and make the right choices, which were indeed their moment of truth! When they came up against dilemmas few chose the road less travelled, they redefined needs, wants, priorities and what truly mattered.   They even redefined success. They created a new definition of what it meant to rise to the occasion and be a man in these times. Carving a new meaning of success. A new interpretation of their role as leaders, as achievers, as partners, as fathers and as sons.   Corporate leadership in this time has been through a sea of change, altering its discourse to include values like compassion, empa...

For the men who stand t heir ground despite trying times!   The new collection is a part of the existing brand portfolio ‘Men of Platinum’ offering platinum jewellery for Indian men   2020 has been a year of unprecedented chaos and turmoil. These tough times have witnessed men in various walks of life be it business leaders, political leaders, husbands, fathers and entrepreneurs who stood by their values, making those inconvenient choices when faced with a crisis, and they still continue to do so.  The latest collection by Platinum Guild India’s (PGI) Men of Platinum range, celebrates all these men who rose to the challenge and faced their Moment of Truth with astounding resilience to only emerge stronger, much like their metal of choice-Platinum. No matter what the circumstances or how hard the path when it was time to choose, they chose to stay true to their belief & values. Their choices making a big difference in the lives they touched. Making a difficult ti...

  Initiative to impact 4500 families, about 22,500 individuals!   Platinum Guild India in association with  Oxfam India aims to uplift the lives of migrant workers!   The Covid19 situation has caused unprecedented challenges in India as well as globally and has left many reeling from its impact. It has been particularly harsh on certain marginalized sections of our community such as the migrant workers.   Taking a step towards helping the migrant workers, Platinum Guild India has joined hands with Oxfam India, launching the Platinum Season of Hope, initiative. This initiative will impact 4500 families, approximately 22,500 individuals over a period of 3 months. The relief package includes 3 key components daily meals/food essentials, sanitary kits as well as a direct transfer component for essential non-food supplies.   It will touch lives in states where the impact of the pandemic has been brutal combined with natural calamities that followed i.e. ...

  Platinum Jewellery to benefit from rest of 2020   Recently Platinum Guild International (PGI) reported Platinum Jewellery Business Review (PJBR) for the 2Q 2020. Focussing on India centric key highlights are two, 1: Jewellers encountered greater cashflow pressure in Q2 and focused on making incremental sales to existing customers and moving inventory via e-commerce platforms.   2: Platinum jewellery saw business lost for most of Q2, but is likely to benefit from retailers’ focus on high margin categories and conversion from gold customers to optimise return once business resumes.  PJBR said for Platinum Jewellery in India that, Unit sales of all precious jewellery fell sharply, but platinum was the best performer (-46.4%) helped by competitive platinum prices and bridal demand. Platinum jewellery sold through mail order (including e-commerce and TV shopping) also jumped 46% YoY.  “New Me, Platinum” TV shopping was successfully aired in April for 10 hours....

India platinum market size is of 228koz in 2019 Platinum Guild International (PGI) recently published its Platinum Jewellery Business Review, 2020-Web presentation under the heading of: Tectonic shifts: How the world is moving and jewellery demand is responding! The report presented by Huw Daniel, Chief Executive Officer- Platinum Guild International-PGI.   The presentation says about shifts accelerated by Covid-19, making programmes built around them key to recovery. As a key insight, under the Digital consolidation it said, the consumer journey is no longer a straight line!  Digital is not a channel; it is a key ingredient to the consumer experience, linking engagement to purchase – wherever both occur. Social distancing and lock-downs have made this even more of a priority. Another insight, focussed is Branding & Storytelling and said, marketing cannot improve generic products. Collections that have been developed with the consumer in mind and te...

Design theme, Blessings of love celebrated! Platinum Guild International (PGI) - India is proud to present the winning designs of PlatAfrica 2018-a jewellery design and manufacturing competition. Presented by the world’s leading producer of the precious metal Anglo American Platinum, in collaboration with Metal Concentrators and PGI India, this is Plat Africa’s 19th edition. The prestigious competition is open to student, apprentice and professional jewellers in South Africa to promote innovation and technical expertise in the design of platinum jewellery. Inspired from young women of today this year’s design theme “Blessings of love” celebrates the young women as she navigates her way in pursuit of an equal society.   All under the blessing of her parents. The parental blessing focusses on a brighter future, the realisation of the child’s dreams and aspirations and her parent’s desire for a life filled with happiness and love. Significant milestones in he...

Platinum Love Bands 2018-19 Collection In a first of its kind initiative, Platinum Days of Love introduces 30 new designs of Platinum Love Bands with 30 films that mirror & celebrate modern day couples. These couples aspire for a relationship that is based on true equality, where each individual wants to feel valued as a partner for his or her distinct persona, beliefs & value system. They each want unique aspects of their individuality to be genuinely accepted. It’s this kind of love, that’s truly rare to find& few manage it. The designs are crafted in the rarest of precious metals Platinum of course & are inspired to bring alive this rare love. Coming from the simple modern day premise of ‘Individuality amidst togetherness’ the highlight of this collection are designs that are complementary in nature, they showcase couple bands that have a matched central motif but are not look- a-likes of each other. Mapping what couples today strives for, a common ou...

A collection for the contemporary bride At this wedding season! ORRA introduces the ORRA Platinum Bridal collection inspired by the latest international trends in bridal jewellery. Designed in the rarest of precious metals – platinum, & embellished with ORRA diamonds crafted for maximum brilliance, this collection promises a look nothing short of ethereal to every bride on her wedding day.  Drawing from every brides desire to make a statement which is uniquely different, uniquely her, the collection has a range of four distinct designs with matched set earrings. Commenting on the launch of the new collection, Mr. Vijay Jain (CEO – ORRA) says, “The wedding occasion marks a very important milestone for every woman. We have therefore created this stunning line of bridal jewellery in the rarest of precious metals – platinum and the finest of diamonds catering to the needs of the contemporary bride. We have already started this year giving a larger share to Bri...