PGI India spotlights outstanding retail performance

 

The flagship, Platinum Season of Love Awards 2025 announced 

Update 1: Building on the momentum of its previous editions, Platinum Guild International (PGI)- India marked the successful culmination of the 7th edition of its flagship retail initiative, Platinum Season of Love, with a celebratory awards ceremony in Kochi. 

The Platinum Season of Love Awards 2025 were hosted as part of the annual Platinum Buyer-Seller Meet, PGI India’s premier industry platform. The event brought together leading manufacturers and retailers from across the country, united by a shared vision to expand the platinum category. The awards celebrated retail and manufacturing partners who delivered exceptional performance and contributed meaningfully to the category’s continued growth. 

Running from 25th April to 31st May 2025, the Platinum Season of Love 2025 aimed to energise the trade and boost consumer demand of platinum jewellery during the period. With support from over 1825 retail doors in 375 cities, the programme drove strong results across Platinum Love Bands, Men of Platinum, and Platinum Evara, fuelled by distinctive products and motivated retail teams. 

Platinum jewellery sales grew by 21% during the course of the campaign. The growth in platinum sales during the campaign, highlighted the strength of PGI’s retail network and its ability to unlock high-impact consumer demand.  

The Platinum Season of Love Awards 2025 honoured retail and manufacturing partners who delivered outstanding results during the campaign — from driving sales and enhancing in-store experiences to showcasing standout collections across PGI’s branded categories.  

The awards recognised those who combined business success with innovation and a deep commitment to growing the platinum jewellery category. This year, the Platinum Season of Love Awards were presented across 20 categories to 46 standout achievers from across chain stores, independent retailers, and the manufacturing community at both national and regional levels.  

As PGI India and its partners look ahead to the festive season, the Platinum Season of Love Awards reinforced the power of collaboration, the momentum within the category, and the growing emotional and aesthetic appeal of platinum jewellery among younger, modern Indian consumers.

On the back of the initiative’s strong results, Vaishali Banerjee, Head of Global Market Development and Managing Director - India & ME, Platinum Guild International said, “This edition of Platinum Season of Love stands out not just for the scale of participation, but for the quality of innovation we saw across retail formats. 

The consistent growth we’re witnessing is powered by the ingenuity and commitment of our partners who continue to place platinum at the heart of the consumer experience.  

Their ability to adapt and elevate the category has driven remarkable results. We truly appreciate their efforts in building strong demand momentum and spotlighting platinum among customers during this crucial period. The Platinum Season of Love Awards 2025 is our way of extending heartfelt gratitude to our partners, while recognising and rewarding the best performers across the country. With the festive season ahead and the strategic alignment from Buyer-Seller Meet 2025, we are optimistic about sustaining this momentum and unlocking even greater value for the platinum jewellery ecosystem.”  

The Platinum Buyer-Seller Meet 2025, the Platinum Season of Love programme, and the Platinum Season of Love Awards ceremony set the stage for the upcoming festive and wedding season, building strong momentum for the platinum jewellery category. 

With a focus on innovation and growth, the Buyer-Seller Meet energised PGI India’s retail network and laid the groundwork for the months ahead. By celebrating retail excellence and sparking trade enthusiasm, these platforms boosted confidence, aligned inventory with consumer trends, and reinforced platinum’s position as the metal of choice for modern, meaningful milestones across India.









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