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Kristina Buckley Kayel MD to DPA North American division The Diamond Producers Association (DPA), an international alliance of the world's leading diamond mining companies, announces the appointment of Kristina Buckley Kayel as Managing Director of its North American division.   Ms. Buckley Kayel, who assumes her new role on February 4, 2019, will be responsible for developing and implementing the DPA’s consumer marketing and communications strategy, with a focus upon the “Real is Rare. Real is a Diamond.” platform, as well as represent the DPA in local trades and organizations within North America. She will report directly to Jean-Marc Lieberherr, the Chief Executive Officer of the DPA.   Ms. Buckley Kayel’s unique background and extensive experience in strategic marketing, communications and digital leadership roles well positions Ms. Buckley Kayel to spearhead the DPA’s mission to restore, protect and promote the integrity and reputation of natural diamonds, es

Real is Rare. Real is A Diamond! The Diamond Producers Association (DPA) an international alliance of the world's leading diamond mining companies launched their integrated marketing campaign ‘Real is Rare’ in Telugu. The ‘Real is Rare’ campaign focuses on celebrating the precious moments which mark the journey of a relationship between a couple. Following a comprehensive research, DPA arrived at a key insight – while couples tend to celebrate anniversaries and birthdays as milestones, there are other unrecognised moments of bonding & intimacy that form the foundation of their relationship. These moments are unique and rare to each couple and deserve to be acknowledged. Taking inspiration from these real stories, DPA’s “Real is Rare. Real is A Diamond” campaign offers a compelling narrative by recreating such relatable moments between a couple. Featuring Telugu cine actor and winner of Bigg Boss Telugu season one Siva Balaji and his wife Madhumita, th