DPA Launches Real is Rare Campaign in Telugu
Real
is Rare.
Real is A Diamond!
The
Diamond Producers Association (DPA) an international alliance of the world's
leading diamond mining companies launched their integrated marketing campaign
‘Real is Rare’ in Telugu.
The
‘Real is Rare’ campaign focuses on celebrating the precious moments which mark
the journey of a relationship between a couple. Following a comprehensive
research, DPA arrived at a key insight – while couples tend to celebrate
anniversaries and birthdays as milestones, there are other unrecognised moments
of bonding & intimacy that form the foundation of their relationship.
These
moments are unique and rare to each couple and deserve to be acknowledged.
Taking inspiration from these real stories, DPA’s “Real is Rare. Real is A
Diamond” campaign offers a compelling narrative by recreating such relatable
moments between a couple.
Featuring
Telugu cine actor and winner of Bigg Boss Telugu season one Siva Balaji and his
wife Madhumita, the commercial presents love as being a true partnership,
marking the real promise a couple makes to each other. For maximum impact, the
commercial will be promoted across TV, social and digital platforms.
Commenting
on the campaign launch Richa Singh, Managing Director, Diamond Producers Association,
India, said “There are certain defining moments in every relationship that make
a couple’s journey unique. Through our “Real is Rare” campaign, we want
diamonds to symbolize the successful transformation of this partnership.
We
are happy to associate with Siva Balaji and Madhumita who have beautifully
captured the essence of rare and real life moments”
Recently
DPA also collaborated with renowned actor and VJ Rio Raj and his wife Shruti
for the Tamil version of their ‘Real is Rare’ Tamil campaign. Offering a
glimpse into how an unforeseen situation becomes the reason to discover love
all over again, the video resonated with couples across and received an
overwhelming response from the audience by generating 15.8 Mn Impressions on TV
& Digital platforms.
DPA
has partnered with Hyderabad’s trusted and renowned jeweller Shree Jewellers
for the Telugu campaign and Mehta Jewellers for the Tamil campaign.
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