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World’s first blockchain-backed diamond source platform at scale   Tracr has capability to provide provenance assurance for 100% of De Beers Group’s diamonds from source to Sightholder to store De Beers Group is deploying the Tracr blockchain platform at scale for its diamond production.   Tracr is the world’s only distributed diamond blockchain that starts at the source and provides tamper-proof source assurance at scale, enabling Sightholders to provide an immutable record of a diamond’s provenance, and empowering jewellery retailers to have confidence in the origin of the diamonds they purchase.   With more end clients wanting to know the source of the products they buy, the deep meaning associated with a diamond purchase requires a technological step-change to meet their expectations. The introduction of Tracr at scale delivers immutable information on the source of De Beers’ diamonds across the value chain and makes source assurance for 100% of De Beers’ production possible.

Tracr, the end-to-end blockchain Traceability developed by De Beers Tracr, the end-to-end diamond industry blockchain traceability platform being developed by De Beers Group in collaboration with key industry stakeholders, announced that Chow Tai Fook Jewellery Group (CTF) has joined the platform’s pilot programme.   Chow Tai Fook joins a range of other leading businesses from across the diamond value chain in piloting the next generation asset-tracking platform powered by blockchain and artificial intelligence. Chow Tai Fook will work with Tracr to support the objective of continuing to enhance consumer assurance over a diamond’s traceability, provenance and authenticity. Chow Tai Fook’s participation will further extend the platform’s reach into the Asian diamond sector, in particular in Greater China. This will help accelerate Tracr’s ability to fulfil its mission of working with the industry to build a digital ledger that spans the entire diamond pipeline, helping

Collaboration on the end-to-end blockchain traceability platform for the diamond industry Tracr, the end-to-end diamond industry blockchain traceability platform being developed by De Beers Group in collaboration with industry stakeholders, is pleased to announce that Alrosa has joined the platform’s pilot programme. Alrosa will join industry leaders from the diamond manufacturing and retail sectors in creating the blockchain platform by the industry, for the industry.   Following the announcement of the Tracr pilot earlier this year, Alrosa’s involvement brings the world’s two largest diamond producers together to provide enhanced assurance for consumers and trade participants about the provenance and authenticity of their diamonds, and in creating a digital foundation for new services that can only be developed on an end-to-end platform. Bruce Cleaver, CEO, De Beers Group, said: “To provide true traceability, diamonds must be tracked from their point of production