GJ Town India

                 WFDB Launches Fundraising Campaign                                https://campaign.wfdb.com/   Diamond Aid appeal directed to diamond and jewelry industry worldwide The World Federation of Diamond Bourses (WFDB) has launched a campaign, Diamond Aid, to raise funds to help India in its battle with COVID-19. Yesterday, the WFDB Executive Committee held an emergency session over Zoom, and decided unanimously to take the lead in mobilizing the international diamond and jewelry industry to donate.   The goal of the fundraising campaign, organized in coordination with the leadership of the Bharat Diamond Bourse, is to purchase essential medications and equipment that are desperately needed by hospitals in Surat and Mumbai. Diamond Aid is a multi-pronged campaign that is being launched through personal appeals to industry leaders, press, internet and social media.   WFDB President Yoram Dvash said, “The international diamond and jewelry industry is a close-knit community, a

IDE Launches, I Love Natural Diamonds   Campaign to Differentiate Real from Fake The Israel Diamond Exchange (IDE) is launching a global awareness campaign today to highlight the unique and extraordinary features of natural diamonds. The campaign will consist of several short videos to be released over the next several weeks and which will be promoted through social media. The message of the campaign is “In a fake world, real things are rare,” and tells the story of the natural diamond: its singularity, astounding beauty, natural creation, geological age and immeasurable value. The videos end with the tag line “I love natural diamonds.” Israel is the first global diamond center to introduce an international campaign aimed at differentiating natural diamonds from lab-grown and other synthetic stones. The initiative was announced last week at the World Federation of Diamond Bourses (WFDB) EXCO Conference held in Israel, which brought together the heads of 14 diamo