GJ Town India

This Father’s Day, Dassani Brothers unveils an exclusive curation of jewelled treasures crafted to honour the men who lead with quiet strength and timeless grace. Dassani said, “We are introducing a collection that speaks the language of legacy!”    Here Dassani Brothers are featuring cufflinks, brooches, kurta buttons, and belts, each piece handcrafted in rich 18kt gold, and adorned with uncut polki diamonds, carved emeralds, and regal gemstone accents.    This is more than a gift! It’s an heirloom in the making. Whether he's the understated classicist or the modern connoisseur, this collection offers a striking expression of love, admiration, and legacy.   

  Present most timeless & romantic pearl symbols!   In celebration, Linneys honour one of the most romantic symbols of understated luxury: the pearl . More than timeless, pearls are born of the sea and treasured for the unique qualities that make each one truly one of a kind. For more than five decades, Linneys has been synonymous with the finest Australian South Sea pearls. Our heritage is intimately tied to the story of these rare and remarkable treasures, renowned for their natural beauty and unrivalled quality.    Every Linneys pearl is hand-selected for its individuality—chosen with care, guided by our five principles of virtue. The result is jewellery that captures the essence of the sea in its most elegant form.    From luminous pendants to sculptural rings & timeless earrings, our designs celebrate the versatility & allure of pearls. Discover Pearl Buyer's Guide—an essential companion for your next investment in Australian pearl jew...

  The growing brand crosses ₹75 lacs in D2C sales   In just 100 days since launch, Lukson, a new-age Lab-Grown Diamond [LGDs] jewellery brand, has clocked over ₹75 lakhs in D2C sales, proving that clean luxury and conscious design are no longer niche they're the new norm.   Founded by Anand Lukhi and Vedant Lukhi, Lukson was launched under the umbrella of JK Star Group, a legacy diamond conglomerate with over 34 years of experience and vertical integration across natural and lab-grown diamonds.   With this rich lineage and a modern retail-first mindset, Lukson is redefining how India shops for fine jewellery making it affordable, ethical, and effortlessly wearable. “Our goal with Lukson is to shift the narrative from mined opulence to mindful beauty. We want to democratize diamonds by offering design-led, lab-grown jewellery that celebrates individuality, without compromising on ethics or elegance,” says Anand Lukhi, Founder & CEO of Lukson.  ...

  The campaign marks the meeting of two talents   It’s a choice that doesn’t mean simply observing beauty, it means looking for the right light. Surprising yourself with a woman who’s able to shine as brightly as her jewelry - alive, and full of grace and the joy of living, said Roberto Coin S.P.A. Dakota has all of these qualities and one of the characteristics that made us fall in love with her the most were her expressions, which are as sincere as they are irresistible. Working with her was not just an honor - it was a pleasure.   The backdrop of the campaign evokes an extraordinary atmosphere like that of a terrace overlooking the Grand Canal, while the light tells of the passing of time. Venetian Princess collection, the design of these jewels hides within it a complex structure made of twisted wire, visible only to those who wear them. This allure of mystery is a reminder of Venice, famous for its countless legends and secrets passed from generation to gener...

  India’s most iconic heirloom jewels, a luminous evolution   Dassani Brothers, the name behind some of India’s most iconic heirloom jewels, unveil a fresh chapter in their storied legacy—Navya 2.0. A breath-taking evolution of their beloved Navya Collection, this drop is not just jewellery, it’s a celebration of womanhood in all its luminous layers.    Rooted in the Sanskrit meaning of new, pure, and eternal, Navya was born from a desire to honour tradition while embracing today’s quiet confidence. This year, it returns renewed—sleeker, lighter, and even more expressive. Think: the poetry of old-world craft woven into silhouettes that feel at home on a sunlit terrace brunch, a barefoot sangeet night, or an intimate dinner under fairy lights.    Navya 2.0 introduces a refined duality in its materiality—crafted in both 18k and 14k fine gold, the collection plays with weight and presence. The 18k pieces bring the hallmark richness and legacy of Dassan...

  Debuts two exquisite festive collections - Sol and Luna   CaratLane - A Tata Product, India’s leading omnichannel jewellery retailer, simultaneously marked the debut of two exquisite collections; Sol & Luna, inspired by nature’s celestial wonders in their truest and most brilliant form. The collection launches, perfectly timed for the auspicious occasions of all the regional New Years and Akshaya Tritiya, beautifully capture the significance of new beginnings with their intricate designs.   Saumen Bhaumik, CEO & MD – CaratLane, remarked, “At CaratLane, we’re committed to making stunning jewellery. This festive season, we’re bringing 2 distinct collections - Sol and Luna, deeply symbolic of blending celestial grandeur embraced with prosperity and auspiciousness.  Sol, the dawn of your brilliance is a tribute to new beginnings and endless possibilities. Inspired by the moon’s ever-changing beauty, Luna is a tribute to every phase of you. These collect...

Presenting more than a symbol of beauty of Forevermark diamond   Celebrated for ushering in prosperity, success, and auspicious beginnings, Akshaya Tritiya is one of the most significant days in the Hindu calendar. This year, it falls on April 30, 2025. Believed to bring lasting good fortune, it is a time when intentions take root and blessings multiply- making it the perfect occasion to mark with something meaningful and enduring. As traditions evolve to embrace modern interpretations, Forevermark invites you to celebrate this special day with exquisite diamond jewellery.    Trusted and timeless, natural diamonds by Forevermark offer a fitting tribute to the spirit of the day. Every Forevermark diamond is rare, responsibly sourced, and inscribed with a unique number that guarantees authenticity and trust. More than a symbol of beauty, these natural diamonds embody strength, purity, and enduring commitment—carrying emotional significance that transcends the moment...

  Rejoice Khushiyon Ki Reet - #ApkaShukriya, the campaign!   Senco Gold & Diamonds, one of India’s leading jewelry brands celebrates a legacy spanning over eight decades, Senco Gold & Diamonds reveals its newest campaign, Khushiyon Ki Reet – #ApkaShukriya, a heartfelt tribute to the unsung heroes behind its timeless treasures - the master karigars.    This emotional and captivating campaign shines a spotlight on the artisans whose unparalleled skills have transformed precious metals into enduring symbols of love, tradition, and heritage for generations. The campaign also marks the launch of Senco’s exquisite Khushiyon Ki Reet Collection, a spectacular new range of gold, diamond, polki, and antique jewelry. Every piece in this collection embodies the finesse and flair that Senco’s karigars are known for—blending traditional artistry with a modern touch, creating heirlooms that celebrate both legacy and love.    Adding to the festive fervour,...

  How consumers are approaching luxury jewellery!   Jignesh Mehta, Founder & Managing Director, Divine Solitaires ink about, Trends that will shape India’s luxury jewellery market in 2025! India is looking at jewellery purchases with a brand-new perspective! What was once driven by tradition and weddings is now being bought to express a personal style statement, as an investment, an even as a reflection of one’s individuality every day!   The country’s young, aspirational, financially independent generation of jewellery buyers are at the forefront of this shift as they see premium luxury not just as a symbol of wealth but as an expression of their values, achievements, and lifestyle.   At Divine Solitaires, we’ve been closely tracking these evolving preferences and behaviours over the years and what truly excites us is how consumers are approaching luxury jewellery—more thoughtfully, more personally, and more purposefully than ever before.  Here’...

  Tiffany unveiled the first Bird on a Rock collection in 2023   Each Bird on a Rock brooch is created by a team of Tiffany artisans who bring years of experience and the utmost passion to their craft. More than eight artisans work together to bring a single brooch to life over the span of 50 hours, a testament to the spirit of exceptional craftsmanship that has defined Tiffany for nearly two centuries.   “In 2023, we unveiled the first Bird on a Rock collection : a full suite of designs inspired by the iconic brooch. With the new pendants, necklaces, rings, earrings and brooches, the signature bird comes to life, depicted in different stances and in flight, lending a sense of motion and surrealism like only Jean Schlumberger could” Said, Tiffany & Co. Now, again highlighted!  Tiffany unveiled the design at the Musée des Arts Décoratifs’ Jean Schlumberger retrospective in Paris. Its fame grows as it travels the world on exhibition.  Today, over 25 y...

  A pair of unique earrings that can be worn in three different ways!   Women are taking up multiple tasks effortlessly and as they move fluidly between their professional, social, and personal roles, they need jewellery to keep up with their dynamic lifestyles.    These strong, independent, multi-tasking trailblazers seek variety, adaptability, and elegance in every versatile piece of diamond jewellery they own. Divine Solitaires’ innovative Three-Way Wearing, earnings tick off all these boxes and more, offering modern women the choice of accessorising their outfits with a pair of earrings that can be worn in three different ways.   Each pair offers multiple styling possibilities to match changing moods, outfits, and occasions. The best part? You don’t need to spend on several purchases to achieve your dream look. So, when you can have a pair of classic solitaires, a bold statement piece, and chic dangling earrings all in one, why buy all three sepa...

  New collection designed to redefine an everyday luxury    CaratLane - A TATA Product, unveils Eternity -a breathtaking new collection designed to redefine everyday luxury. Featuring exquisitely crafted tennis bracelets, necklaces, and earrings, the collection elevates classic diamond jewellery with unparalleled fluidity and comfort.  With prices that suit every jewellery lover’s pocket, CaratLane’s Eternity collection is designed for those who embrace iconic style without compromise. The collection redefines luxury as an experience -seamlessly blending elegance with everyday movement. By offering eternity jewellery in this price range, Eternity fills a unique gap in the market, making timeless sophistication more accessible than ever.    Saumen Bhaumik, CEO & MD of CaratLane, shared his thoughts on the launch, "With Eternity, we set out to reinvent a classic with a contemporary twist. This collection is for the modern wearer—someone who appreciates so...

  Divine solitaires invite to celebrate & honor the women   Since ages, International Women’s Day has celebrated the stories of strength, resilience, and grace. Jewelry being the most powerful way to celebrate women, carries stories of love, achievements, and cherished memories. This Women’s Day, Divine Solitaires invites you to celebrate and honor the women in your life with timeless diamond jewelry that speaks to her journey and individuality.   Divine Solitaires offers a stunning collection of handcrafted jewelry, each piece designed with precision and passion. From delicate solitaire earrings and statement rings to elegant Mangal sutras and classic bangles, there’s a gift to match every style and personality. Crafted in 18kt gold and set with natural, ethically sourced diamonds, each piece exudes sophistication and charm. Earrings These exquisite solitaire earrings, studded in 18kt gold, add a touch of elegance to any outfit. Their timeless design ensures ...