GJ Town India

  Aarambh - a new beginning, a new brilliance    This Diwali, Dassani Brothers unveils its latest fine jewellery collection, Aarambh: A New Beginning, A New Brilliance. Drawing inspiration from the essence of Diwali and the charm of new beginnings, the collection is an ode to inner radiance - a glow that deepens and evolves with each chapter of life.    Aarambh represents a graceful evolution in the creative journey of Dassani Brothers. It reimagines the grandeur of Indian craftsmanship through a contemporary perspective; where traditional polki and jadau artistry meet modern, fluid design. Every piece in the collection embodies renewal and optimism, capturing the spirit of celebration that defines the festival of lights. Adding a new dimension to the festive narrative, Aarambh introduces the use of black enamel - a symbolic nod to Diwali’s deeper philosophy of darkness giving way to light. The striking contrast between the rich black enamel and shimmeri...

  Begins all-new 9 karat gold jewellery prices at ₹7,000!   In a festive season game-changer, Senco Gold & Diamonds has unveiled its all-new 9- karat gold jewellery collection with prices starting at under ₹7,000! A bold move that brings real gold within reach of more Indians this Dhanteras and Diwali.   At a time when skyrocketing gold prices are keeping many buyers on the sidelines, this launch marks a major shift, offering budget-conscious consumers an affordable yet authentic way to celebrate the season with style and sentiment.   Senco Gold & Diamonds continues to lead the industry with its forward-thinking strategies, setting benchmarks in both product innovation and technological adoption. For many consumers, the desire to own gold during the festive season often clashes with the reality of rising prices.   As gold rates continue to fluctuate, budget constraints have become a significant barrier even for those looking to make a small but meaning...

  A wholesome festive campaign with Kiara Advani    This Dhanteras, Senco Gold & Diamonds, India’s most trusted jewellery house, unveils the Shagun Collection – a carefully curated range of jewellery in yellow gold, diamond, antique, and polki, designed to add a meaningful touch to festive celebrations.    Complementing the signature range are collections for every occasion, from the trendy Lotus Collection by Everlite to the contemporary Tattwa Collection by Gossip Silver and Fashion Jewellery, as well as the men’s Aham Collection and the Hearts & Arrows cut diamond pieces from the Perfect Love Collection.    To mark the launch, Senco Gold & Diamonds brings alive the festivities through a sparkling campaign featuring Kiara Advani. The campaign unfolds as a poetic celebration of togetherness - where every shimmer of gold mirrors the glow of love, and every piece of Senco jewellery becomes a keeper of memories.    ...

  Rahul’s, Saltanat Collection, An evening of heritage, artistry!    Luxury jewellery house Raabta by Rahul unveiled its much-anticipated collection Saltanat – Regalia of the Royals in a grand showcase that celebrated the splendour of Deccan-inspired artistry. The evening’s highlight was Bollywood icon Kangana Ranaut, who graced the runway as the showstopper, embodying the collection’s essence of strength, grace and timeless elegance.    The grandeur of the evening was further enhanced by our valued partners – Clothing Partner, Shaveta & Anuj, Dermat Partner, Derma Puritys, Cosmetics Partner, Colors Queen Cosmetics and our exquisite Location Partner, Mallu Farms – each playing an integral role in bringing this majestic celebration to life Inspired by the opulent courts of Deccan India.  Saltanat is a modern reimagining of traditional motifs — lions, elephants, horses and peacocks — symbols of power, prosperity, and grace. The collection feature...

  Offer a wider range to celebrate the festivity    Senco Gold & Diamonds is one of India’s most trusted and iconic jewellery brands and has become synonymous with timeless design, intricate karikari craftsmanship), and an unwavering commitment to quality. Every piece tells a story of heritage, precision, and artistry.    Senco truly understands the art of jewellery, blending age-old karigari with evolving design sensibilities, be it filigree, meenakari, polki, jadau, temple jewellery, or modern styles. From traditional Indian to Indo-Western and contemporary aesthetics, the brand offers everything from Gold, diamond, silver, platinum in rings and earrings to bangles and mangalsutras, designed to suit every occasion and price point. The festive season is a time for joy, love, and sharing and what better way to celebrate it than with a gift that truly shines? Senco Gold & Diamonds presents its Festive Gifting Guide, filled with meaningful pieces t...

  CaratLane celebrates 17th anniversary!   CaratLane, India’s leading omnichannel jewellery brand, celebrated its 17th anniversary with the grand opening of its newest store on Usman Road in Chennai, Tamil Nadu. The launch, attended by popular Tamil actress and brand associate, Kayadu Lohar, marks a significant milestone in the brand’s journey and its deep-rooted connection with customers in the region.    For its 17th anniversary, CaratLane launched the new 1,400 sq. ft. store on Usman Road in Chennai. The opening was attended by actress and brand associate, Kayadu Lohar, whose long-standing partnership with the brand underscores its commitment to authentic connections. The store strengthens CaratLane's presence in Chennai, its key market in South India. The brand’s Tamil Nadu revenue for FY26 (year-to-date till August) grew by nearly 30% compared to the same period in FY25. Within this, Chennai contributed a significant 33% increase, reaffirming its role as...

  Championing Everyday Luxury with Lab-Grown Diamonds    Lukson, the next-generation fine jewellery brand from the JK Star Group, announced the appointment of celebrated actress Vaani Kapoor as its official Brand Ambassador. With this partnership, Lukson strengthens its vision of making sustainable, design-led, and affordable luxury jewellery a part of everyday life for modern India.    Founded in 2024 by third-generation diamantaire Anand Lukhi and co-founder Vedant Lukhi, Lukson was born with a bold mission to shift the diamond conversation from mined opulence to mindful beauty. Backed by the 34-year legacy of the JK Star Group, which includes natural diamonds, luxury jewellery, and pioneering lab-grown diamond ventures, Lukson is India’s first D2C brand to fully own its supply chain, ensuring transparency, quality, and unmatched value. Vaani Kapoor was chosen as the face of Lukson because she embodies modern elegance, individuality, and confidence. Wi...

  A festive collection inspired by the graceful Sacred Leaf    CaratLane - A Tata Product, India’s leading omnichannel jewellery retailer, has just unveiled its latest collection – Peepal. Arriving just ahead of Dhanteras, the collection’s inspiration is rooted in the calm and grace of the sacred leaf, crafted to shine bright this festive season.    The inspiration is brought to life through a range of diamonds and green alpanites, carefully cut and set in 14KT and 18KT yellow gold, with hints of green rhodium to evoke the natural elegance of the Peepal leaf. The brand has launched a film, beautifully showcasing the inspiration of the jewellery through the serene diya-lit visuals of a Peepal (also known as sacred fig) tree.  The brand film depicts how culturally significant and rooted peepal has been in Indian heritage. The jewellery reimagines tradition in a luminous, contemporary form that can be worn on a daily basis or for special occasions....

  Only a few master craftspeople showcase Sixteen Stone Collection    Sixteen Stone by Tiffany, showcasing the House’s unparalleled artistry, only a few master craftspeople with over two decades of experience can assemble the signature cross-stitch of Sixteen Stone designs.    A Symbol of Love’s Nurturing Forces are taking inspiration from the cross-stitch, a symbol of joining that which is held precious, Sixteen Stone is a reminder of each encounter, each promise and each accomplishment that make up the wider tapestry of our journeys. Sixteen Stones. One Statement. Worn by generations of the world’s most stylish individuals, the Sixteen Stone ring is striking on its own. For the ultimate display of brilliance, pair it with the collection’s bracelet and earring designs.    The Sixteen Stone ring is designed to be a perfect balance. Eight cross-stitches elegantly placed amongst 16 diamonds—an impressive sight from any angle. Textiles, Transforme...

  Launches Hallmarking 2.0 with digital product passports   PureJewels announced the UK launch of its Lotus Collection with Digital Product Passports (DPPs), becoming the first luxury jeweller to pilot the inclusion of Hallmarking 2.0, a pioneering initiative offered by the Edinburgh Assay Office and powered by Everledger’s blockchain technology.    For the first time in the UK jewellery sector, every piece in the Lotus Collection is accompanied by a Digital Product Passport linked to the product at the hallmarking stage.    This secure digital record provides verified details on hallmarking, provenance and supply journey. Sometimes described as a “digital jewellery passport,” it extends the centuries old trust of hallmarking into the digital era, giving customers greater confidence in authenticity, responsibility and traceability. The Lotus Collection was chosen to launch the initiative because of its powerful symbolism. Available in 18 carat y...

  Recognises Bengal’s Artistry with digital campaign   Kalyan Jewellers, one of India’s most trusted and globally recognised jewellery brands, welcomes Sharod Utsav with a digital campaign featuring actors Ritabhari Chakraborty and Subhrajit Dutta. The film beautifully intertwines two iconic elements of Bengali heritage, Goyna Bori and Sonar Goyna (gold jewellery), celebrating Bengal’s timeless creativity and the festive spirit of Sharod Utsav.    Sharod Utsav is the cultural highlight of Bengal’s calendar, a time when devotion, craftsmanship and community come together in celebration. The campaign draws parallels between the delicate swirls of Goyna Bori and the intricate detailing of Sonar Goyna, reflecting how skill and artistry, whether in food or ornaments, are deeply woven into the fabric of Bengali life.  Through evocative storytelling and cultural symbolism, the film portrays Sharod Utsav not just as a festival but as an enduring emotion that bl...

  The film, Mayer Aashirbad is a Love Letter to Bengal   CaratLane, in collaboration with its creative partner BBH India, has unveiled a new Pujo campaign for West Bengal that redefines Durga Puja as the ultimate moment for a heartfelt proposal. The campaign is a beautiful fusion of tradition, art, and romance, positioning CaratLane’s elegant proposal rings as the perfect symbol of commitment.   According to Saumen Bhaumik, Managing Director, CaratLane, the vision behind the campaign was to connect with people on a deeper, more personal level. “Love, romance and proposal are matters of the heart. We believe a proposal comes from the heart, on your own terms, in your own time, free flowing, and spontaneous, like an unforgettable melody.   The film, Mayer Aashirbad; attempts to capture that beautifully honest moment cinematically in the backdrop of Durga Pujo—the biggest event in Bengal. The medley of Rabindra Sangeet and folk melodies truly brings this story ...