CaratLane encouraging the spirit of self-celebration

Encouraging women to join the #WearYourWins movement CaratLane – A Tata Product, India’s leading omni-channel jewellery brand, reignited the spirit of its evocative movement #WearYourWins—just ahead of International Women’s Day. Building on the momentum of its widely acclaimed campaign, the brand is once again championing the power of self-recognition. It seeks to remind women of their forgotten wins—the deeply personal yet often overlooked victories that define their journeys. To reinforce this message, CaratLane conducted its first-ever social experiment featuring three inspiring women—Gul, a teacher; Neha, a single mother, actor, and RJ; and Tarannum, a single mother and entrepreneur. It explored how women fail to acknowledge their own achievements, not recognising their own worth. Initially hesitant due to self-doubt, their perspectives shifted when their loved ones reminded them how their accomplishments had impacted them and the world around them...