CaratLane launches Shaya Diamonds

 

Bringing NDs to silver for the first time in India  

CaratLane - A Tata Product, India’s leading omnichannel jewellery brand, continues to redefine accessible luxury with the recent launch of Shaya Diamonds - a first-of-its-kind in the category featuring Natural Diamond [ND]s set in 925 silver.  

With this launch, CaratLane bridges a long-standing gap in the jewellery market. For the first time, customers can experience the brilliance of natural diamonds paired with the wearability, versatility, and affordability of silver. Prices start at just ₹5,000, making it a perfect choice for gifting or for those taking their first step into the world of diamonds. 

At a time when gold prices are at an all-time high, Shaya Diamonds offers a refreshing alternative - light on the pocket, heavy on design, and finished with the signature white gold-like look that defines CaratLane’s contemporary aesthetic.  

Saumen Bhaumik, Managing Director, CaratLane, said: “Diamonds are at the heart of CaratLane. As gold prices climb, we don’t want that to stand between our customers and the diamonds they love. With Shaya Diamonds, we’re experimenting with 925 silver-set diamonds to open up a new, more accessible path to owning natural diamonds.”  

Ajith Singh R, Associate Vice President & Business Head - Shaya by CaratLane, added: “Shaya has always celebrated individuality and self-expression. With Shaya Diamonds, we’ve taken that spirit a step further, creating designs that combine the timeless appeal of diamonds with the cool, confident energy of silver. It’s both silver and diamonds, done differently.”  

Customers can explore Shaya Diamonds at select CaratLane stores across Mumbai, Delhi, Kolkata, Hyderabad, Chennai, Ahmedabad, and Bengaluru, or online.