GJ Town India

Aisshpra brings an edition of Pastel baubles this bridal season Trusted jewellery house Aisshpra Gems & Jewels, known for impeccable designs and craftsmanship brings an edition of Pastel baubles this bridal season. The dramatic pieces are carved in 22k yellow gold using traditional Meenakari in a frosty color palate, therefore capturing the old world charm in a modern setting. The edition is studded with large chunks of uncut diamonds that add a dash of luster to the jewel and is a dream comes true of a modern royal bride.   This pastel ensemble comprises of an array of elegant pair of earrings, chokers, and bracelets. Furthermore, they have also been studded with precious gemstones such as blue sapphire, emeralds, rubies, and pearls thereby making it colourful and attractive.   The frosty candy coloured pastel hues which surrounds pieces encapsulates the true beauty of the modern day bride, and redefines the aristocratic vibe of Big Fat Indian Weddings...

Jewellers Attention! A good demand for small & big ticket items! Ishu Datwani, Founder-Anmol says, “Gold temple jewellery & classic diamond jewellery is trending this festive season. We're expecting an increase in demand for both gold & diamond jewellery this festive season. It is also the onset of the wedding season, so there will be a good demand for small & big ticket items. Keeping these factors in mind, we are expecting at least 20-25% increase in sales.”   By looking at the season at latch, Tanya Rastogi, Director-Lala Jugal Kishore says, “The increased rate of gold has worked in favor of the metal and the industry, as the consumer is reminded that gold is still an investor friendly metal. There is a lot of promotion and buzz around offers and collection launches around this season.” On the other hand, the consumer is expected to make small purchases this year due to the high price but a good footfall and sales are expected. “This season, R...