Good festive! Key thrust on Wedding jewellery!

Jewellers Attention!

A good demand for small & big ticket items!

Ishu Datwani, Founder-Anmol says, “Gold temple jewellery & classic diamond jewellery is trending this festive season. We're expecting an increase in demand for both gold & diamond jewellery this festive season. It is also the onset of the wedding season, so there will be a good demand for small & big ticket items. Keeping these factors in mind, we are expecting at least 20-25% increase in sales.” 

By looking at the season at latch, Tanya Rastogi, Director-Lala Jugal Kishore says, “The increased rate of gold has worked in favor of the metal and the industry, as the consumer is reminded that gold is still an investor friendly metal. There is a lot of promotion and buzz around offers and collection launches around this season.” On the other hand, the consumer is expected to make small purchases this year due to the high price but a good footfall and sales are expected.

“This season, Rose Gold and Diamond Jewellery continue to shine. Additionally, Lightweight diamond Jewellery emerges as a popular category where pieces under one lac have been in demand” said Vaishali Shah, Director- Rivana Gold and Diamonds “Our trillion diamond collection which brings triangular diamonds in unique designs has been hottest pick of the season. Amongst Festive and Wedding shoppers, Temple Jewellery is trending” She added.

Vaibhav Saraf, Aisshpra Gems and Jewels said, “Due to increase in rate of gold there are some positive effects on overall industry, there are lot of offers on diamond Jewellery which will help to push the diamond sales. On the other hand, the consumers are expected to purchase smaller items. Overall expectations are low this time.”

By looking at his buyer segment Aditya Pethe, Director-WHP Jewellers says, “We have been promoting diamond bridal Jewellery this season as a key category where a bride to be can own bridal necklace, earrings and Mangalsutra starting at 3lacs only. This has been curated keeping in mind the changing buying pattern of consumers in last few years and we have so far received a good response on the same.

The high gold price is reinstating consumer’s faith in the category and is acting as a reminder that gold and diamonds continue to shine irrespective of fluctuating market dynamics. We are expecting a 15% growth this season. Our strategy, along with promoting diamond, also includes opening more stores and boost online sales.”

“Overall sentiment in market is positive towards the category and heavy movement is expected in low and mid ticket sizes. Our focus is therefore towards everyday collections along with bridal range. 15% to 20% growth in footfall is expected during Diwali said Pradeep Kothari, Director-Karan Kothari Jewellers.