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Showing posts with the label diamond campaign

Tanishq, launches campaign: #EveryWomanADiamond

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Offering up to 20% off on diamond jewelry value   India’s top Jewelry retailer, Tanishq, from Tata Group, launches their latest campaign - ‘Every Woman a Diamond’. Through this campaign the brand tells a compelling story on how Tanishq believes in celebrating the women of today and every woman deserves nothing less than a diamond to cherish who she has shaped herself to be.   Tanishq’s Every Woman a Diamond honors today’s woman by emphasizing there is an extraordinary in the seemingly ordinary life journey of every woman. Tanishq has featured four Real women from different walks of life and attempted to capture moments that are easily relatable in every woman’s life and highlights how every woman should not just be celebrated for her wins but also cherish for who she is.   Tanishq celebrates four special women- Jaclyn, a pilot, a Real Madrid fan who kicks all prejudices aside and blazes forward like a diamond, and lands whole flights of people to their desired destinations. Rehan

Moments Like No Other!

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NDC unveils first moment! Celebrate Love with Ana de Armas   We're celebrating Love this month by unveiling the first moment from our For Moments Like No Other campaign starring Ana de Armas.   Natural diamonds are synonymous with love, both embodying permanence and longevity. Our starlet is captured in abounding, joyful love on her wedding day, flashing a bezel-set diamond engagement ring paired with an alternating petal diamond eternity band.  A diamond choker is repurposed as a headpiece while a stand-alone three stone claw ring featuring three pear-shaped diamonds hugs her finger as the film blinks to a romantic, rainy beach.   Marriage and its tradition of diamonds is, indeed, an ultimate expression of love. But, these days, diamonds aren't solely for life's major milestones.   A heartfelt gesture for a friend, the special bond between a grandparent and grandchild, or one's awareness and acceptance of oneself are all expressions of love worth symbolizing.

New Global Advertising Campaign by NDC

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  For Moments Like No Other, the new campaign!   Update 2: The Natural Diamond Council (NDC) says, we are excited to announce actress Ana de Armas as our Global Ambassador fronting Only Natural Diamonds first-ever global advertising campaign, For Moments like No Other!   The campaign also marks a number of other firsts for the Natural Diamond Council (NDC), 1: the first celebrity-fronted campaign for the diamond category, 2: the first campaign dedicated to NDC’s “Only Natural Diamonds” platform and 3: the first marketing initiative by the NDC to showcase such a diverse roster of jewelry designers that work with natural diamonds in innovative and modern ways! Ana de Armas is a rising Hollywood star. She’s following her Golden Globe nominated performance in Knives Out with a starring role as Bond Girl, Paloma, in the upcoming James Bond blockbuster, No Time To Die.  Ana shines throughout this multipart campaign that celebrates beautiful natural diamond jewelry and its significance ac

39th VWDC concludes with success!

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New Natural Diamond Advertising Campaign Revealed   The third day of the 39th World Diamond Congress was concluded with a closing session addressed by World Federation of Diamond Bourses (WFDB) President Yoram Dvash and International Diamond Manufacturers Association (IDMA) President Ronnie VanderLinden.   WFDB President Yoram Dvash said, “This has been a World Diamond Congress that we will never forget.” He noted that participation had been high despite the long online sessions, and deemed the First Virtual World Diamond Congress an overall success. Dvash called on the members of the world diamond industry to work together for the good of the entire industry. “The future of the world diamond industry is largely in our hands.  If we adopt solidarity and unity, we have an opportunity to accomplish great things.  And if we update our practices to reflect the values and desires of the younger generations of buyers, we have a very good chance of winning them over as devoted customers,”

AsliHeera of my Life contest reaches to result

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Contest winner received a diamond necklace worth Rs. 1 Lakh from PNG Jewellers India’s reputed and customer centric Jewellery brand, PNG Jewellers collaborated with Red FM for a contest for their patrons in Pune. The contest was called ‘AsliHeera of My Life’ and the lucky winner won a grand prize of diamond necklace worth Rs. 1 lakh at the event held PNG Jewellers’ largest store in Hadapsar, Pune. The contest was split up in 4 weeks of December where a question related to diamonds was asked by the RJ to the listeners and the one who gives the most creative and wittiest answers stood a chance to win silver coins every day. An event was hosted every Saturday at various PNG stores in Pune to give away silver coins to 5 winners of a particular week. The questions asked to listeners were very unusual and personal at the same time, like qualities of diamonds that makes us to treasure them, Sparkling moments you’d cherish forever like diamonds and who is the ‘AsliHeera’ of

Forevermark’s New Campaign

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#BetterHalfWithinMe  Forevermark, the diamond brand from The De Beers Group of Companies, has launched the ‘The Better Half Within’ Campaign, a reflection of the poised, powerful, and self-determined personality of the woman of today. The campaign includes a film and will utilize national media channels such as TV mainlines, set of print and outdoor ads, digital display, social media, radio channels, and in-store. The campaign will debut on TV with 30 and 50 second commercials, to be screened on 15 September 2018. The TVC will be shared on social & digital with shorter edits. Through extensive research commissioned through Kantar IMRB it was found that Indian women are slowly evolving the meaning of femininity by combining strength with an essential grace. They currently enjoy increasing levels of economic power and whilst celebrating the achievements of their family, while being focused on their personal growth as an individual. A half-carat diamond charact