New Global Advertising Campaign by NDC

 

For Moments Like No Other, the new campaign! 

Update 2: The Natural Diamond Council (NDC) says, we are excited to announce actress Ana de Armas as our Global Ambassador fronting Only Natural Diamonds first-ever global advertising campaign, For Moments like No Other! 

The campaign also marks a number of other firsts for the Natural Diamond Council (NDC), 1: the first celebrity-fronted campaign for the diamond category, 2: the first campaign dedicated to NDC’s “Only Natural Diamonds” platform and 3: the first marketing initiative by the NDC to showcase such a diverse roster of jewelry designers that work with natural diamonds in innovative and modern ways!

Ana de Armas is a rising Hollywood star. She’s following her Golden Globe nominated performance in Knives Out with a starring role as Bond Girl, Paloma, in the upcoming James Bond blockbuster, No Time To Die. 

Ana shines throughout this multipart campaign that celebrates beautiful natural diamond jewelry and its significance across different relationships- love, freedom, friendship and family- for meaningful moments like no other, whether big or small. 

The campaign ushers in the next chapter for natural diamonds, one that is exciting, energetic, and driven by connection and experience. Tune in for the campaign’s debut during the Emmy Awards broadcast this Sunday, September 20th on ABC. Click here for an exclusive preview. 

Earned media features such as in Vogue US will be complemented by a robust media plan targeting 21-45-year olds, focusing predominantly on the female audience. Following its Emmy’s debut, the campaign will be surrounding tentpole and prime broadcast events such as Good Morning America, American Music Awards, the Bachelorette Premiere and more. 

The plan will be digital and video centric, partnering with New York Time’s ‘Modern Love’, and online publications from Bustle to Who What Wear. There will be strong non-linear video placement on Hulu, YouTube, Amazon Fire and more. The luxury positioning of the campaign will be reinforced with premium spread placements in the likes of Vogue and Vanity Fair’s respective November 2020 issues. 

We will also distribute campaign materials through our owned channels, including our campaign website, which includes behind-the-scenes footage and an interview element with Ana, as well as comprehensive information about the brands and designers that are featured.





Comments

Post a Comment

Popular posts from this blog

GJEPC championing talent, celebrate design & craftsmanship

Image
The 7th Artisan Jewellery Design Awards held in Mumbai   The 7th edition of The Artisan Jewellery Design Awards, hosted by the Gem & Jewellery Export Promotion Council (GJEPC) and powered by GIA, challenged designers to tap uncharted territory by integrating unusual materials and cherished objects into their jewellery designs, to infuse their pieces with a unique identity.   Actress and style icon Sonam Kapoor graced GJEPC’s 7th edition of Artisan Jewellery Design Awards in Mumbai and presented awards to winners. Sonam Kapoor graced the stage with an aura of elegance and charisma along Vipul Shah (Chairman, GJEPC); Kirit Bhansali (Vice Chairman, GJEPC); Sriram Natarajan (Managing Director, GIA India); Milan Chokshi (Convener, Promotions & Marketing, GJEPC); Sabyasachi Ray (Executive Director, GJEPC) bestowed the coveted awards upon 6 Artisan winners.  This year the theme for the Artisan Jewellery Design Award were two unconventional themes - Objet Trouvé (Foun...
Read more

Senco Gold & Diamonds Launches Special Jewellery Line to Commemorate Ram Mandir Pran Pratistha

Image
 Honoring Ram Mandir Inauguration: Senco's SiyaRam Collection - A Timeless Expression of Love! Senco Gold & Diamonds, the pan India jewellery retailer with a legacy of eight decades, has announced the launch of a special 'SiyaRam Collection' in honour of the Ram Mandir inauguration in Ayodha (Ayodhya) on January 22.  This collection pays tribute to the enduring bond of devotion between Ram, Sita, Lakshman, and Hanuman, and celebrates the upcoming temple, set to be a beacon of cultural, spiritual, and social unity during the sacred "Pran Pratistha" of Lord Ram. The contemporary and meticulously crafted, SiyaRam Collection comprising beautiful pendants; necklaces; and earrings, pays homage to Ram as the ideal leader, Sita as the ideal wife, Lakshman as the ideal brother, and Hanuman as the ideal worshipper, embodying virtues that transcend time.  Its intricate designs perfectly capture the grandeur of Ram Mandir, commemorating the legendary moment of Ram and Sit...
Read more

Senco Gold & Diamonds Becomes First Indian Jewellery Brand on ONDC, Expanding Reach and Accessibility Nationwide

Image
Legacy meets Innovation: Senco's Hallmarked Collections Now Available on ONDC, Redefining the Jewelry Shopping Experience  Senco Gold and Diamonds, India’s leading jewellery retailer with eight decades of legacy and over 150+ showrooms nationwide announced that it has joined Open Network for Digital Commerce (ONDC) Network, marking a significant milestone as the first national jewellery brand to showcase hallmarked products on the ONDC platform. Through this maiden integration, Senco Gold & Diamonds extensive catalogue will be available across various shopping apps within the expanding ONDC Network, facilitating smooth and efficient transactions. This strategic move will have a catalytical impact on Senco Gold and Diamonds and will help the brand to expand its customer base, providing its exquisite and unique designed jewellery by famous karigars of Bengal, to potential buyers across all ONDC seller apps.  This collaboration will also align seamlessly with the company’s ...
Read more