New Global Advertising Campaign by NDC

 

For Moments Like No Other, the new campaign! 

Update 2: The Natural Diamond Council (NDC) says, we are excited to announce actress Ana de Armas as our Global Ambassador fronting Only Natural Diamonds first-ever global advertising campaign, For Moments like No Other! 

The campaign also marks a number of other firsts for the Natural Diamond Council (NDC), 1: the first celebrity-fronted campaign for the diamond category, 2: the first campaign dedicated to NDC’s “Only Natural Diamonds” platform and 3: the first marketing initiative by the NDC to showcase such a diverse roster of jewelry designers that work with natural diamonds in innovative and modern ways!

Ana de Armas is a rising Hollywood star. She’s following her Golden Globe nominated performance in Knives Out with a starring role as Bond Girl, Paloma, in the upcoming James Bond blockbuster, No Time To Die. 

Ana shines throughout this multipart campaign that celebrates beautiful natural diamond jewelry and its significance across different relationships- love, freedom, friendship and family- for meaningful moments like no other, whether big or small. 

The campaign ushers in the next chapter for natural diamonds, one that is exciting, energetic, and driven by connection and experience. Tune in for the campaign’s debut during the Emmy Awards broadcast this Sunday, September 20th on ABC. Click here for an exclusive preview. 

Earned media features such as in Vogue US will be complemented by a robust media plan targeting 21-45-year olds, focusing predominantly on the female audience. Following its Emmy’s debut, the campaign will be surrounding tentpole and prime broadcast events such as Good Morning America, American Music Awards, the Bachelorette Premiere and more. 

The plan will be digital and video centric, partnering with New York Time’s ‘Modern Love’, and online publications from Bustle to Who What Wear. There will be strong non-linear video placement on Hulu, YouTube, Amazon Fire and more. The luxury positioning of the campaign will be reinforced with premium spread placements in the likes of Vogue and Vanity Fair’s respective November 2020 issues. 

We will also distribute campaign materials through our owned channels, including our campaign website, which includes behind-the-scenes footage and an interview element with Ana, as well as comprehensive information about the brands and designers that are featured.