GJ Town India

  DeBeers bet on the brands and consumer markets strategy   In a Corporate strategy, De Beers communicated its new Origins, strategy at the end of May, with a focus on four key pillars underpinned by a plan to streamline the business sustainably by reducing overhead costs by $100 million.   These consist of i) focusing upstream investments on the major projects that will deliver the highest returns; ii) integrating the midstream to deliver greater efficiency; iii) resetting the downstream by reinvigorating category marketing and evolving proprietary brands through development of De Beers Jewellers into a leading high jewellery maison business and refocusing Forevermark on the fast-growing Indian market.   iv) pivoting synthetics, with Lightbox suspending production of lab-grown diamonds for jewellery and Element Six focusing on developing its position as a world-leading provider of synthetic diamond technology solutions. De Beers continues to implement t...

Despite headwinds,  100%  Sales equal to production! Update 1: Anglo American published its preliminary financial results for 2018. Out of that, De Beers key highlights are 1: Marketing increased at US$166 million to the highest spends in a decade. 2: Tracr, the industry's first end-to-end blockchain-backed asset-tracking platform. 3: Gemfair formalising the artisanal, small-scale mining sector, delivering improved conditions and value for those participating. 4: Lightbox jewelry providing consumers with lower-priced, fashion jewellery using lab-grown diamonds. 5: Upstream development of Venetia underground mine and DeBeers purchase of Peregrine diamonds. 6: Exploration increased spends in Canada to support future production potential. De Beers says a strong performance in 2018, despite headwinds, “We demonstrated a robust financial and operational performance in 2018, with revenue up four per cent to US$6.1 billion, though earnings were down 13 per cen...