Her Story unveils Reflections!
A new campaign! It comes in waves, The voice from within Stronger each time, Till I can no longer mistake it For anyone else’s. In celebration of its first anniversary, modern precious jewellery brand Her Story previews a campaign titled Reflections. Playing with the idea of a mirror to one’s soul, the shoot is set amid the sands of Goa, with golden sunlight reflecting off a shoreline that is as local as it is of the world. Shot by ace photographer Bikramjit Bose, the shoot captures the world of Her Story, offering an introspective take on self-reflection. Playing with reflective surfaces is to bring about the idea of who a person is beyond how they may be perceived by the world. Says photographer, Bikramjit Bose, “The idea for this campaign stemmed from the brand’s own philosophy - that every woman has a unique narrative as she treads a path that is entirely her own. The mirror and its reflections served as a metaphor, to further explore this philosophy and visually showc