GJ Town India

Expecting to grow festive jewellery buying demand from rural areas   Time & again our veteran media player cite, Veda literature that, People like festivity! Well recently Kavita Chacko, Research Head, India-World Gold Council expect that, Rural purchases expected to provide support!  Yet, Kavita said, “High prices coupled with an inauspicious period in the Hindu calendar for making purchases of valuable items from mid-September to early October, kept consumers away from jewellery buying.   However, market reports indicate early signs of a resurgence in gold buying due to various ongoing festivals, with demand largely driven by wedding purchases. Retailers are actively implementing marketing campaigns to stimulate sales.   The surge in demand following the import duty cut, which coincided with some festivals, has been tempered by record-high prices. There is an expectation of increased demand from rural areas, driven by improvements in overall consumption. Favour...

The demand will be driven by the Tritiya, mother’s day & weddings too!   By estimating the Akshay Tritiya 2022, leading players have expressed their outlook. In the row, Manju Kothari, Creative Director, Entice by KGK-Since 1905 said, "Jewellery demand rises during Akshay Tritiya and we expect double growth this time.   This Akshay Tritiya, the sale expectations of Diamond Jewellery will be good despite rise in gold. Compared to last year, there is a positive sentiment in the market. Usually, we see buying demand ahead of this auspicious day and on that particular day too. And, we have strategically launched an all-new Harmony collection this season inspired by the blend of purity and strength of Nature.     This timeless collection is inspired by the magnificent world of nature, fantasy and magic which is beautifully crafted in 18kt Gold.  Woven with purity, class & sophistication, the "harmony Collection by ENTICE by KGK is a miraculous creation...

Jewellers Attention! A good demand for small & big ticket items! Ishu Datwani, Founder-Anmol says, “Gold temple jewellery & classic diamond jewellery is trending this festive season. We're expecting an increase in demand for both gold & diamond jewellery this festive season. It is also the onset of the wedding season, so there will be a good demand for small & big ticket items. Keeping these factors in mind, we are expecting at least 20-25% increase in sales.”   By looking at the season at latch, Tanya Rastogi, Director-Lala Jugal Kishore says, “The increased rate of gold has worked in favor of the metal and the industry, as the consumer is reminded that gold is still an investor friendly metal. There is a lot of promotion and buzz around offers and collection launches around this season.” On the other hand, the consumer is expected to make small purchases this year due to the high price but a good footfall and sales are expected. “This season, R...