DPA Launches Real is Rare Campaign in Telugu
Real is Rare. Real is A Diamond! The Diamond Producers Association (DPA) an international alliance of the world's leading diamond mining companies launched their integrated marketing campaign ‘Real is Rare’ in Telugu. The ‘Real is Rare’ campaign focuses on celebrating the precious moments which mark the journey of a relationship between a couple. Following a comprehensive research, DPA arrived at a key insight – while couples tend to celebrate anniversaries and birthdays as milestones, there are other unrecognised moments of bonding & intimacy that form the foundation of their relationship. These moments are unique and rare to each couple and deserve to be acknowledged. Taking inspiration from these real stories, DPA’s “Real is Rare. Real is A Diamond” campaign offers a compelling narrative by recreating such relatable moments between a couple. Featuring Telugu cine actor and winner of Bigg Boss Telugu season one Siva Balaji and his wife Madhumita, th